Senior Data Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead intricate reporting, dashboard creation, and performance analysis initiatives across various business sectors, channels, or stakeholder groups.

• Establish measurement and reporting strategies that align with business inquiries, KPI frameworks, semantic logic, and dashboard outputs.

• Manage measurement frameworks for designated accounts, which include measurement and tracking plans, solution design references, event taxonomies, and naming conventions.

• Provide technical guidance for data collection and tag management, encompassing Google Tag Manager, data layer specifications, and server-side tagging.

• Set QA and validation standards for tracking efforts while maintaining martech and tag inventories.

• Develop conversion, experimentation, and attribution measurement methodologies in collaboration with CRO, personalization, and media teams.

• Ensure measurement continuity during platform transitions and migrations by utilizing baselines, parity checks, and post-launch validation.

• Direct dashboard-ready data modeling, transformation logic, and semantic modeling practices.

• Create best practices for KPI design, reporting logic, metric definitions, and analytical documentation.

• Analyze trends, anomalies, performance drivers, and business opportunities through advanced structured-data analysis.

• Present executive-level insights that connect data with business actions.

• Consult with clients and internal stakeholders regarding measurement implications, reporting trade-offs, and dashboard strategies.

• Enforce governance in areas such as privacy, consent, data quality, and reporting standards.

• Collaborate with analytics, CRO, SEO/GEO, engineering, data, and architecture teams.

• Evaluate and enhance analytics deliverables while creating reusable templates and QA checklists.

• Assist in proposals, scoping, estimation, capability development, and internal thought leadership.

• Mentor junior and mid-level practitioners, providing quality reviews.

• Participate in client workshops, working sessions, and executive presentations.

• No formal direct management responsibilities are required.

⛳️ Requirements

• A minimum of 4 years of relevant experience.

• Profound working knowledge of digital analytics, measurement strategy, reporting strategy, dashboarding, and performance measurement.

• Strong aptitude for defining measurement and KPI frameworks, reporting logic, and analytical approaches in complex business contexts.

• Practical expertise in tag management and data collection, including Google Tag Manager, data layer design, event taxonomies, and validation workflows.

• Familiarity with server-side tagging concepts, first-party data collection, identity and cookie behavior, and the associated trade-offs.

• Comprehension of consent management and privacy expectations as they pertain to data collection and reporting accuracy.

• Advanced capability in translating data into clear, actionable, and business-relevant narratives.

• Comprehensive understanding of semantic modeling and metric definitions.

• Strong analytical judgment and proficiency in root-cause analysis.

• Ability to function independently in ambiguous situations.

• Excellent written and verbal communication skills in English, including the ability to deliver executive-level presentations and manage stakeholders.

• Capacity to influence without direct authority.

• Keen attention to detail.

• Ability to collaborate effectively across distributed teams in the Americas and across multiple disciplines.

• Experience with GA4, Adobe Analytics, Google Tag Manager, Adobe Experience Platform Tags, Tealium, Segment, consent management platforms, Looker, Power BI, Tableau, Looker Studio, SQL, BigQuery, Snowflake, Excel, Google Sheets, Optimizely, Adobe Target, Dynamic Yield, Google Ads, Meta, Conversion APIs, and Search Console.

• Knowledge of agile methodologies and consulting experience is a plus.

• Preferred, but not required: relevant certifications in analytics, tag management, Adobe, BI, SQL, privacy, optimization, or experimentation.

🏝️ Benefits

• Flexibility in work arrangements, including remote and hybrid options (dependent on the country).

• Opportunities for career advancement, including international mobility and professional development programs.

• Access to learning and development resources, including cutting-edge tools, training, and industry experts.

• Comprehensive medical, dental, and vision insurance for you and your family, along with employer contributions to Health Savings Accounts.

• Competitive compensation package.