Senior CRM Data Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Create and oversee audience segmentation strategies aimed at acquisition, retention, cross-selling, and reactivation campaigns.

• Establish and sustain target audiences for lifecycle, promotional, triggered, and seasonal CRM initiatives.

• Convert marketing goals into practical targeting specifications in collaboration with CRM Strategy teams.

• Work together with CRM Operations to guarantee the precise delivery and activation of audiences.

• Specify audience criteria, suppression logic, eligibility standards, and personalization needs.

• Verify audience selections and targeting results to ensure accuracy and adherence to compliance.

• Collaborate with Analytics to assess audience performance and discover optimization possibilities.

• Coordinate with Technology to address issues related to data quality, integration, and audience delivery.

• Assist with testing initiatives and audience experiments.

• Keep audience documentation and segmentation standards up to date.

• Partner with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market, and Product teams.

• Utilize first-party data and marketing technology platforms to facilitate targeted communications across SFMC, AJO, and other CRM channels.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related discipline.

• Over 10 years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation.

• Proven experience in developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns.

• Deep understanding of customer segmentation, targeting strategies, and campaign execution processes.

• Experience with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies.

• Proficiency in SQL and familiarity with customer data environments.

• Strong analytical and problem-solving abilities.

🏝️ Benefits

• Medical and prescription drug coverage for qualifying associates and their eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both in and outside of work.

• Continuous learning opportunities.

• A high-performing, connected culture.