Senior Creative Strategist – Social & Performance

This is a fully remote position, open to applicants in Germany.

📋 Description

• You create social media strategies and campaign concepts for dm-drogerie markt, covering both cross-channel and platform-specific approaches.

• You derive specific social measures, formats, and content strategies from brand, audience, and business goals.

• You formulate channel-specific strategies for platforms such as Instagram, TikTok, Pinterest, and LinkedIn.

• You evaluate performance data, KPIs, and platform mechanics, identifying opportunities for optimization and actionable insights.

• You keep track of algorithms, new features, trends, and user behavior, assessing their significance for dm’s social communications.

• You generate data-driven recommendations for content, community management, creator collaborations, and paid social initiatives.

• You collaborate closely with strategy/concept, design, and account management teams.

• You assist in workshops, client presentations, and strategic pitches, articulating your recommendations.

• You oversee projects from strategy through execution, ensuring alignment of activities with objectives.

⛳️ Requirements

• Minimum of 5 years of experience in social media strategy, digital strategy, or communications strategy, preferably within an agency setting.

• Comprehension of social media as a data-driven ecosystem characterized by algorithms and platform logic.

• Capability to derive strategic recommendations and creative initiatives based on KPIs, insights, and audience analysis.

• Proficiency in independently crafting channel- and audience-specific social strategies while integrating organic, creator, and paid initiatives.

• Familiarity with relevant metrics throughout the customer journey.

• Strong intuition for content, trends, and formats, along with the ability to translate strategic concepts into actionable ideas.

• Analytical, structured, and conceptual working style, valuing creativity and brand impact.

• Confident demeanor with the ability to clearly present complex subjects.

• Experience with social analytics, listening, or reporting tools is a plus.

• Proficient in German, both spoken and written; English proficiency is an advantage.

🏝️ Benefits

• Flexible working hours

• Work from wherever suits you — at home or in the office, based on your preference

• Engage with strong brands and clients we are passionate about

• Subsidy for Urban Sports Club membership

• Employee perks & discounts through Corporate Benefits

• A welcoming and friendly environment across all teams