AI Creative Strategist

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Create new AI avatars while identifying their target demographics, representations, and concepts.

• Generate 10–20 innovative ideas, hooks, and angles daily for short-form reels lasting 7–30 seconds.

• Write and direct scripts for organic Reels that are 30–60 seconds long.

• Oversee testing across 5–10+ Instagram and Facebook accounts.

• Customize hooks, framing, and scripts to cater to specific demographics.

• Produce valuable and trust-building content that aids in affiliate offer conversions.

• Evaluate account-level performance across avatars, hooks, formats, and topics.

• Phase out underperforming avatars and scale successful concepts.

• Transform winning creative patterns into systematic processes.

• Assist in building the creative department, which includes strategists, editors, and publishing support.

• Contribute to the development of course content for the education division.

• Conduct a weekly group coaching session for students.

• Offer practical feedback to the software engineering team regarding internal AI creative tools.

• Establish a scalable avatar-to-performance-analysis workflow within the first 90 days.

• Identify the needs of the department, potential bottlenecks, and future hiring requirements.

⛳️ Requirements

• Experience in direct-response Meta advertising, preferably in supplements, health, wellness, or another performance-driven ecommerce category.

• Proven track record in producing paid creative at substantial volumes, ideally hundreds or thousands of assets each month.

• Strong skills in direct-response copywriting.

• Ability to create hooks, angles, and creative concepts.

• Experience in developing messaging for significantly diverse demographics.

• Capability to analyze performance data and derive new creative ideas from the insights.

• Willingness to aggressively test, swiftly eliminate unsuccessful concepts, and scale successful ones.

• High proficiency with AI creative tools, including Higgsfield, Google Flow Omni, Openart, and CapCut.

• Ability to work independently without the need for detailed standard operating procedures.

• Preferred, but not mandatory, experience with info-products, courses, or coaching-based offers, particularly in the make-money-online or start-an-online-business domain.

🏝️ Benefits

• A blank canvas to design avatars, angles, accounts, and content strategy from the ground up.

• A clear path to leadership, with the potential to eventually lead the creative division.

• Support from AI video editors and publishing personnel.

• Freedom to test ideas without the need for ad spend approvals or creative restrictions.

• Exposure across the supplement division, education business, and proprietary software.

• Opportunity to impact curriculum and the AI software development roadmap.

• Fully remote work.