Senior Creative Strategist – Performance, Meta Ads

This is a fully remote position, open to applicants in Europe.

📋 Description

• Conduct analysis of competitor advertising, market developments, and the performance of existing creative assets.

• Generate innovative creative angles, hooks, narratives, and testing hypotheses specifically for Meta campaigns.

• Craft compelling direct-response scripts from initial concept through to the final production brief.

• Transform creative concepts into comprehensive briefs for video producers and motion designers.

• Oversee production processes to ensure that final outputs align with the intended concept and messaging.

• Track creative performance metrics and translate findings into subsequent testing cycles.

• Integrate creative messaging with funnels, landing pages, and paywalls.

• Establish a repeatable creative workflow and assist in recruiting additional scriptwriting talent as the team expands.

• Collaborate closely with founders, video producers, motion designers, and the product development team.

• Provide direct reports to the founders.

⛳️ Requirements

• Currently working within the Genesis ecosystem, including companies such as SKELAR, Headway, BetterMe, OBRIO, Boosters, Promova, appflame, AMO, Universe, Jiji, HOLYWATER, Keiki, or similar; this is a non-negotiable requirement.

• Demonstrated, hands-on experience in writing advertising scripts.

• A minimum of 1.5 years in each role, ideally with longer tenure to show stability.

• Significant experience with B2C mobile subscription products and performance marketing.

• Proven track record of creating direct-response advertising aimed at consumer audiences.

• Ability to merge creative strategy, copywriting, consumer psychology, emotional engagement, and persuasive techniques.

• Experience in leveraging performance data to refine and enhance creative concepts.

• A portfolio showcasing ads with personal contributions, particularly self-authored scripts.

• Proficient in professional working English.

• Familiarity with Facebook/Meta Ads Manager and creative testing frameworks is advantageous.

• Experience across multiple Genesis ecosystem companies is a plus.

• Knowledge of UGC production and briefing external creators is a bonus.

• Comfort engaging directly with founders in a small, flat, and execution-focused team is a plus.

🏝️ Benefits

• Performance-based bonus structure designed to potentially double the base salary through results-oriented incentives.

• Opportunity for remote work.

• Full-time B2B contract.

• Direct collaboration with founders and significant autonomy over creative direction.