Senior Creative Strategist – DTC, eCommerce

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Conduct research on customers, products, competitors, and the market.

• Identify customer needs, challenges, objections, and purchasing motivations.

• Develop innovative angles, hooks, concepts, and testing hypotheses.

• Write scripts for direct-response advertising and create production-ready briefs.

• Maintain a steady stream of new concepts and iterations.

• Provide clear and actionable feedback to editors and designers.

• Analyze advertising performance and identify successful patterns.

• Transform performance insights into stronger concepts.

• Document tests, results, and creative insights.

• Collaborate with media buyers, editors, and marketing leadership.

• Take ownership of creative performance for designated brands or campaigns.

• Independently manage strategy for assigned campaigns.

• Identify repeatable patterns and proactively discover new growth opportunities.

⛳️ Requirements

• Minimum of five years of professional experience in creative strategy, performance marketing, or direct-response advertising.

• At least three years of experience owning creative strategy for DTC or e-commerce brands.

• Proven success in developing effective paid-social ads.

• Extensive experience with Meta advertising and high-volume creative testing.

• Experience managing the entire process from research through analysis and iteration.

• A portfolio showcasing scripts, briefs, and completed ads.

• Experience collaborating with editors, designers, creators, and media buyers.

• Skills in customer and market research.

• Proficiency in direct-response copywriting and scripting.

• Expertise in creative concept development.

• Understanding of customer psychology and purchasing behavior.

• Ability to provide creative briefs and production feedback.

• Experience in analyzing paid-social performance.

• Familiarity with AI-assisted research, ideation, and analysis.

• Capability to work full-time, 40 hours per week, in the GMT+4 timezone.

• Submission of a résumé or LinkedIn profile.

• DTC or e-commerce performance creative portfolio required.

• Examples of scripts, briefs, and completed ads created by the applicant.

• Description of contributions to each example provided.

• Relevant performance results that can be shared.

• Willingness to undergo role-relevant screening processes.

🏝️ Benefits

• Uncapped performance compensation equivalent to 1–2% of ad spend.

• Access to an established production team with over 30 Video Editors.

• Support from dedicated Graphic Designers and project management.

• Access to approved research, creative, and AI tools.

• Significant ownership and autonomy in projects.

• Opportunities for advancement into roles such as Lead Creative Strategist, Head of Creative Strategy, or Creative Director.