Senior Creative Strategist, B2B

This is a fully remote position, open to applicants in California, +17 more states.

📋 Description

• Direct the creative strategy for Amazon Web Services enterprise B2B campaigns across various digital channels, including paid social, display, and video.

• Convert intricate business priorities into insight-driven creative guidance tailored for technical and executive audiences.

• Create scalable concepts and enhance creative briefs for design, motion, video, and copy teams.

• Supervise and mentor the Creative Strategists on the account.

• Work collaboratively with content strategists, copywriters, designers, motion artists, and production teams on comprehensive campaigns.

• Establish testing frameworks and utilize campaign performance data to refine messaging, creative strategies, and content approaches.

• Ensure the quality and consistency of creative outputs across a high volume of assets, formats, markets, and languages.

• Utilize AI-driven creative workflows and quality-control measures for scalable production.

• Present strategic insights to senior client stakeholders and nurture trusted relationships.

• Discover opportunities for creative experimentation, innovation, and growth while remaining updated on AWS brand standards, enterprise technology trends, and platform best practices.

⛳️ Requirements

• Over 5 years of experience in creative strategy, preferably with B2B, enterprise technology, SaaS, or cloud accounts.

• Demonstrated ability to craft compelling creative briefs and convert audience/performance data into clear creative direction for design, motion, and video teams.

• Experience in managing or mentoring creative strategists, with a proven track record of enhancing the quality of work from those you lead.

• Proficiency in operating at high production volumes with stringent quality control standards; experience in contributing to or managing production workflows/systems is advantageous.

• Strong knowledge of paid social and display platforms (LinkedIn, Meta, DV360) along with their format and specification requirements.

• Experience presenting creative recommendations directly to senior client stakeholders.

• Familiarity with B2B and technical buyer demographics, including developers, IT decision-makers, and enterprise executives.

• Ability to work within brand systems that impose strict guidelines (e.g., no AI-generated talent, voice, or music).

• Direct experience with AWS, Azure, GCP, or another enterprise cloud/technology brand is a plus.

🏝️ Benefits

• Flexible remote or hybrid work environment with adaptable hours.

• Unlimited paid time off (PTO) plus company holidays.

• Comprehensive medical, dental, vision, and disability coverage.

• Life and Accidental Death & Dismemberment (AD&D) insurance.

• 401(k) plan with company matching.

• Paid parental leave and family support.

• Pet care benefits and insurance.

• Opportunities for learning and career advancement programs.

• Commuter and transit benefits.

• Exclusive discounts for employees.