Senior Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and write paid social advertising, including angle creation and testing, while reporting to the Creative Director.

• Produce around 15 briefs weekly, encompassing new concepts as well as revisions of existing advertisements.

• Engage in writing, research, and offer constructive feedback to editors.

• Discover new successful creative angles to facilitate increased advertising expenditure.

• Target new demographics, such as runners, older adults concerned about falling, and individuals who spend long hours on their feet.

• Analyze weekly data, refine successful creative output, and phase out completed advertisements.

• Create both short- and long-form video scripts, captivating hooks, and conversational dialogue.

• Guide and oversee editors and creators to ensure concepts are effectively carried through production.

• Adapt tested angles for landing pages and email marketing.

⛳️ Requirements

• Minimum of 4 years of experience writing paid social advertisements with a focus on sales performance.

• Proven track record of ads generating over $100K+/month in ad spending for a single brand.

• Evidence of transforming a successful advertisement into multiple additional ads.

• Proficient in targeting new audiences and identifying effective angles.

• Exceptional writing skills in spoken-word format.

• Strong understanding of direct-response principles: offer, mechanism, objection handling, and proof.

• Experience in briefing editors or creators.

• Background in health, fitness, or medical device sectors is advantageous.

🏝️ Benefits

• Competitive compensation reflecting the top of the market for this role; salary details will be discussed on the initial call.

• Join a rapidly expanding company dedicated to addressing chronic pain and injuries.

• Experience a direct impact of your efforts on the company's outcomes.

• Work in an environment with high-performance expectations and opportunities for swift professional advancement.

• Collaborate with fun, approachable, yet ambitious colleagues.

• Enjoy comprehensive health benefits.

• Flexible work-from-home options.