Senior Creative Strategist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the comprehensive performance creative strategy for Meta Ads.

• Evaluate creative effectiveness based on CPA, CTR, CVR, ROAS, and hook rate.

• Discover successful hooks, angles, formats, messages, and audience insights.

• Create innovative concepts, scripts, ad copy, and detailed project briefs.

• Establish organized creative testing and iterative development plans.

• Conduct research on competitors, customer challenges, and market trends.

• Supervise video editors, designers, and other creative professionals.

• Assess creative outputs and offer performance-oriented feedback.

• Transform campaign analytics into actionable creative strategies.

• Enhance creative workflows, documentation, and production systems.

• Assist in building and leading the internal creative team.

• Collaborate closely with the founders and the performance marketing team.

⛳️ Requirements

• Extensive experience in direct-to-consumer (DTC) / e-commerce.

• Significant in-house / brand-side experience.

• Practical experience in developing creative for Meta Ads.

• Familiarity with substantial paid social budgets and high-volume creative production.

• Strong grasp of direct-response advertising and consumer psychology.

• Capability to craft hooks, angles, concepts, scripts, and briefs.

• Excellent analytical skills and comfort in working with performance metrics.

• Experience with systematic creative testing and rapid iterations.

• Background in directing or managing designers, video editors, creators, or other creative team members.

• Proficient copywriting skills.

• Fluent in professional English.

• Ability to work independently in a lean, fast-paced environment.

• Relevant experience in fashion, jewelry, beauty, wellness, apparel, or other visually oriented consumer brands is highly valuable.

• Familiarity with AI creative tools and AI-assisted production workflows is a significant advantage.

🏝️ Benefits

• Fully remote position within Europe.

• Good overlap with CET working hours.

• High-impact role with considerable ownership.

• Access to significant advertising budgets and rapid feedback loops.

• Direct communication with the founders.