Senior Creative Strategist

This is a fully remote position, open to applicants in California, +17 more states.

📋 Description

• Develop innovative creative and messaging strategies across platforms such as Facebook, Instagram, TikTok, YouTube, and display advertising.

• Create frameworks that guide concept development based on performance insights.

• Engage in client meetings as the dedicated creative strategist for assigned accounts.

• Provide guidance to clients on creative direction, campaign opportunities, and best practices specific to each platform.

• Examine consumer mindsets, attitudes, and behaviors to inform the development of creative concepts.

• Convert audience insights into actionable guidance for internal teams.

• Collaborate with media teams to assess campaign performance and enhance outcomes.

• Utilize performance data, KPIs, and client feedback to refine strategies and messaging.

• Oversee creative launch pipelines, timelines, dependencies, and deliverables.

• Create and manage creative briefs and assignments using tools like Asana and Slack.

• Evaluate scripts, concepts, and final outputs for quality, brand consistency, and alignment with campaign objectives.

• Establish workflows that promote collaboration among creative, media, and client teams.

⛳️ Requirements

• A minimum of 4 years of experience in paid social creative strategy, preferably within a digital marketing agency or in-house at a DTC brand.

• Strong instincts for direct response creative and storytelling tailored to specific platforms.

• Demonstrated success in leading client strategy and enhancing creative performance.

• In-depth knowledge of Meta, TikTok, YouTube, and other digital channels.

• Exceptional communication and collaboration skills, thriving in fast-paced, cross-functional settings.

• Confident in briefing partners and reviewing creative work with meticulous attention to detail.

• Proficient in Asana, Notion, Slack, and Google Suite, particularly Sheets.

• Familiarity with Figma or Adobe Creative Suite is an advantage.

• Extra points for experience with creative testing frameworks or developing UGC programs.

🏝️ Benefits

• Comprehensive Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D coverage.

• 401k with employer matching.

• Health Savings Account (HSA) with employer contributions.

• Flexible vacation and PTO plan.

• Paid Maternity and Paternity leave.

• Paid holidays.

• Remote and flexible workday schedule.

• Relaxed office environment.

• An amazing team to work with! ;)

• Engaging company events and off-site activities.