Senior Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and spearhead the omnichannel creative strategy for designated brands, encompassing briefing, planning, execution, and performance evaluation of testable creative assets.

• Set the strategic direction for ongoing creative development, testing methodologies, and performance frameworks across multiple accounts.

• Convert performance data into narratives that articulate the creative impact, insights gained, and subsequent actions.

• Transform performance insights, customer research, brand positioning, and cultural trends into innovative creative concepts, messaging strategies, and hypotheses.

• Work collaboratively with Creative, Media, Growth, Account, and other cross-functional teams.

• Contribute to the development of shared best practices, frameworks, standard operating procedures (SOPs), playbooks, training materials, and documentation.

• Design and manage creative testing roadmaps that align with client objectives and various funnel stages.

• Collaborate with Media teams to synchronize testing volume and frequency with budgets, goals, and learning priorities.

• Ensure that paid creative messaging is consistent with the broader customer journey, landing pages, offers, and lifecycle touchpoints.

• Lead the analysis of creative performance by utilizing Motion and platform-level data to uncover successful themes, hooks, formats, and messaging.

• Interpret performance and consumer behavior insights to develop hypotheses, iterations, and new creative concepts.

• Provide strategic guidance on launches, promotions, key moments, messaging, positioning, and offer strategies.

• Act as a senior creative thought partner for internal teams and clients.

• Collaborate with department leaders to enhance workflows and creative operations.

⛳️ Requirements

• 3–5 years of experience in performance creative strategy or a closely related digital marketing field, with substantial expertise in paid social.

• Proven experience working alongside and providing constructive feedback to creative and strategic partners.

• Extensive background in direct-response marketing, performance creative, briefing, and/or copywriting.

• A strong portfolio showcasing performance-driven creative strategies across CPG, DTC, and/or eCommerce brands.

• Advanced analytical skills with the ability to interpret data into strategic insights and actionable recommendations.

• Practical experience with Motion or similar creative analytics tools; experience with Motion is highly preferred.

• In-depth understanding of the Meta and/or TikTok advertising ecosystems.

• Familiarity with navigating Ads Manager and interpreting campaign performance is preferred.

• Previous media-buying experience in search and/or social is an advantage.

• Experience collaborating with media buyers, video editors, designers, and developers.

• Excellent communication skills and confidence in presenting insights and recommendations to clients.

• Ability to provide clear, constructive feedback and work collaboratively across creative disciplines.

• Comfortable navigating ambiguity, addressing complex problems, and independently driving initiatives.

• Highly organized, detail-oriented, and adept at managing multiple workstreams in a fast-paced setting.

• Collaborative approach with a passion for creative thinking, continuous learning, and scalable creative systems.

• Legally authorized to work in the United States of America.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.

• Flexible work arrangements.