Senior Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid social creative strategy for SMT Group’s three paint-by-numbers brands.

• Analyze performance data and customer insights to identify concepts, angles, personas, and use cases.

• Develop a scalable system that encompasses analysis, hypothesis formulation, briefing, production, testing, and learning.

• Establish commercially viable angles and customer personas while pinpointing opportunities for expansion.

• Utilize evidence to challenge weak assumptions and discover new opportunities.

• Generate original concepts and craft commercially focused briefs for editors and designers.

• Lead a creative team consisting of a video editor, AI video editor, and designer.

• Assume responsibility for the quality and commercial success of the team's output.

• Enhance the volume, speed, and consistency of creative testing.

• Drive profitable Meta advertising spend across the organization.

• Lay the groundwork for an internal creative strategy function and potentially oversee its growth.

• Report directly to Sil, Co-founder and Co-CEO of SMT Group.

⛳️ Requirements

• Extensive senior-level experience in building and scaling performance creative within a high-growth environment.

• Experience in creating a creative system or function rather than taking over an already established one.

• Proven track record of managing significant paid media budgets with measurable commercial results.

• Ability to develop customer personas, creative angles, and use cases from the ground up for another brand.

• Experience in creating original concepts and articulating ownership, testing, and commercial outcomes.

• Strong background in Meta advertising and direct-response creative.

• Proficient in analyzing performance data to understand spending effectiveness, identify reasons for creative failures, and independently formulate testable hypotheses.

• Experience directing video editors and designers, including in remote work settings.

• Professional proficiency in English.

• Confident in entering a large, profitable account and determining independent focus areas.

• Knowledgeable in DTC or direct-response eCommerce, with accountability for weekly creative and performance, ad copywriting, scriptwriting, AI-assisted creative production, and managing creative initiatives across multiple international markets.

🏝️ Benefits

• Uncapped performance bonus: 5% of the ad spend attributed to the creative you develop, payable from your start date.

• Anticipated bonus potential expected to surpass the base salary for successful, scalable creative initiatives.

• Flexible time off arranged around the team’s schedule and key commercial launch periods.

• Quarterly team meetings in Utrecht, Netherlands, with travel expenses covered by SMT Group.

• Flexible working schedule and a high-trust, output-focused working style.

• Options for employee or contractor arrangements available.