Performance Creative Strategist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of creative ideation across various client accounts.

• Conceptualize advertisements, draft briefs, script, and develop creative frameworks.

• Generate hooks, ideas, and test concepts based on performance analytics.

• Leverage AI for audience research, competitive assessments, conceptualization, generation, iteration, and creative evaluation.

• Evaluate asset-level creative performance and identify successful elements.

• Track hook rate, hold rate, CTR, CPA, and ROAS.

• Ensure creative momentum and deliver new concepts each sprint.

• Establish testing hypotheses and success metrics; determine whether to iterate, scale, or discontinue concepts.

• Collaborate Growth/media buying with design, motion, video, and execution teams.

• Work alongside Paid Social and Paid Search Managers.

• Team up with designers, motion artists, video editors, and Production on UGC and creator briefs.

• Articulate creative rationale, forthcoming rounds, testing strategies, outcomes, and suggestions to clients.

• Engage in regular client calls and respond to client feedback.

• Oversee creative timelines and manage expectations.

• Research Meta Ad Library, TikTok Creative Center, competitor channels, trends, platform updates, and emerging formats.

• Keep a swipe file of creative examples.

• Mentor Associate Creative Strategists.

• Assist in new account evaluations and pitches.

⛳️ Requirements

• Minimum of 2 years experience as a Performance Creative Strategist in an agency setting.

• Recent experience working with B2B, SaaS, and/or technology client portfolios.

• Proficient in AI with daily utilization of AI tools for brainstorming, research, iteration, and production acceleration.

• Strong skills in conceptualization and brief writing.

• Familiarity with hook rate, hold rate, CTR, CPA, and ROAS.

• Comfortable using Motion, Foreplay, Meta Ad Library, and TikTok Creative Center.

• Knowledge of paid social channels and media buying strategies, including audience targeting, placements, and bidding approaches.

• Capacity to convert performance data into creative guidance and transform creative instincts into testable hypotheses.

• Ability to rapidly produce a high volume of concepts without compromising strategic thought.

• Excellent written and verbal communication skills, with the capacity to present creative rationale to clients and address live feedback.

• Mentorship skills.

• Portfolio, case studies, or examples showcasing creative strategy.

🏝️ Benefits

• Biannual performance bonus.

• Annual salary evaluations, with more frequent reviews for consistently exceptional performance.

• Fully remote work opportunities.

• Flexibility to hire/work from numerous countries worldwide.