Part-Time Performance Creative Strategist – Health & Wellness Brand

This is a fully remote position, open to applicants in California.

📋 Description

• Create around 8–12 direct-response advertising concepts weekly.

• Craft scripts, hooks, briefs, headlines, and messaging customized for specific audiences, platforms, and awareness stages.

• Take ownership of the monthly creative direction, ensuring alignment among agencies, editors, and creators with current successful strategies.

• Develop creative strategies for Meta, AppLovin, and other acquisition channels.

• Analyze performance data to pinpoint successful hooks, messages, formats, personas, and offers.

• Evaluate incoming footage and creative assets to ascertain what should be tested, revised, combined, or phased out.

• Transform validated creative into iterations, mashups, static images, and video variations.

• Write actionable briefs and manage freelance editors and agency partners.

• Research competitor advertisements, emerging formats, customer insights, and platform-specific trends.

• Lead a weekly creative review that encompasses performance, pipeline status, insights, and forthcoming tests.

• Coordinate efforts among agencies, editors, producers, organic content teams, creators, and brand partners.

• Mentor creative contributors on best practices in direct-response and performance marketing.

• Present creative insights, recommendations, and production priorities to company leadership.

• Maintain a comprehensive source of truth for briefs, creative status, testing outcomes, and performance notes.

• Establish a systematic testing cadence and minimize the backlog of untested creative.

⛳️ Requirements

• 4–7 years of experience working with direct-to-consumer brands or performance-marketing agencies.

• A demonstrated history of developing paid social creative for DTC or e-commerce brands.

• Exceptional direct-response copywriting and scriptwriting abilities.

• Experience in converting customer research and performance data into creative concepts.

• Strong understanding of paid social creative across both video and static formats.

• Knowledge of creative testing, iteration, audience awareness, hooks, angles, and conversion-oriented messaging.

• Experience in managing multiple agencies, editors, creators, or production partners simultaneously.

• Excellent organizational and project-management skills.

• Proficient in working with Meta’s advertising ecosystem and performance analytics tools.

• Familiarity with project-management and reporting tools such as ClickUp, Asana, Google Sheets, or similar platforms.

• A direct, witty, and engaging communication style that aligns with a men’s health brand.

• Ability to work independently, prioritize efficiently, and execute tasks without extensive resources or bureaucracy.

• Availability for regular overlap with Pacific Time working hours.

• Nice to Have: Experience in men’s health, wellness, supplements, or another regulated DTC/CPG category.

• Nice to Have: Experience in a high-growth DTC performance brand.

• Nice to Have: Familiarity with Triple Whale, AppLovin, or similar analytics and acquisition platforms.

• Nice to Have: Practical video-editing skills, particularly with Adobe tools.

• Nice to Have: Experience in creating rough cuts, mashups, or rapid creative prototypes.

• Nice to Have: Familiarity with AI-assisted creative tools such as Persona OS or Manus.

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours