This is a fully remote position, open to applicants in United States.

📋 Description

• Create innovative strategies, advertising concepts, hooks, angles, and messaging for paid social media campaigns

• Perform research on customers, competitors, and the market to find creative opportunities

• Recognize customer pain points, desires, objections, and purchasing motivations

• Craft creative briefs and scripts for UGC creators, copywriters, video editors, and designers

• Evaluate ad performance and identify areas for creative testing and enhancement

• Collaborate with media buyers and creative teams to boost campaign effectiveness

• Design and experiment with creative concepts across Meta, TikTok, YouTube, and various other paid media platforms

• Keep up-to-date with advertising trends, consumer behavior, platform updates, and new creative formats

⛳️ Requirements

• Experience in creative strategy, direct-response marketing, DTC, eCommerce, SaaS, lead generation, or performance marketing

• Solid understanding of paid social advertising, especially on Meta, TikTok, and/or YouTube

• Demonstrated ability to create engaging hooks, angles, ad concepts, and messaging

• Excellent copywriting, research, and communication skills

• Knowledge of customer psychology and principles of direct-response marketing

• Capacity to utilize creative performance data to guide testing and strategy

• Comfortable working with founders and cross-functional marketing teams

• Capable of functioning independently in a remote, fast-paced, asynchronous environment

• Strong sense of ownership, attention to detail, and ability to execute tasks without continuous oversight

🏝️ Benefits

• Remote & flexible work opportunities

• Compensation, scheduling, and benefits vary based on the client and opportunity