Senior Copywriter, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Conceptualize and craft Direct Mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from initial brief to final delivery.

• Develop and write headlines, body copy, and CTAs for paid social static ads and text-overlay advertisements across Meta and other social media platforms.

• Create original angles, offers, and messaging strategies.

• Write based on test hypotheses that involve controls, challengers, headlines, offers, hooks, and CTAs.

• Transform test outcomes into the next iteration of copy.

• Collaborate with designers, the Creative Director of Paid Social, and performance marketing teams.

• Partner with compliance and legal departments to ensure adherence to regulated-industry standards while maintaining persuasive effectiveness.

• Utilize AI for concept creation and writing to generate ideas at scale, explore various angles, and iterate rapidly.

• Write with a performance-oriented focus, employing clear hooks, compelling arguments, and urgent calls to action.

⛳️ Requirements

• Over 8 years of experience in writing direct response or performance-oriented copy.

• A robust portfolio featuring Direct Mail and paid social work, with measurable results to discuss.

• Proven ability to identify compelling angles and write in a journalistic style.

• Thorough understanding of direct response principles, including offer design, headline and hook creation, long-form and short-form persuasion, urgency, and clear calls to action.

• Familiarity with testing and metrics, including response rates, CPA, and ROAS.

• Capability to tailor messages for diverse audiences, particularly older and mid-life demographics such as those aged 55 and above.

• Proficiency in writing concise, impactful copy within the constraints of static ads and mail pieces.

• Experience in regulated industries such as insurance, financial services, or healthcare is preferred, but not mandatory.

• Proficiency in AI tools for concept development, ideation, and writing.

• Ability to produce a large volume of concepts without sacrificing creative quality.

• Strong collaboration skills with designers, creative leads, and performance teams.

• Capacity to work independently with minimal supervision.

🏝️ Benefits

• Full-time employment.

• US benefits; more details available at https://www.ethoslife.com/careers/.

• Base salary compensation does not include applicable bonuses, equity, and benefits.