Senior Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Produce around 10 to 15 written pieces weekly for email, social media, campaigns, and internal communications.

• Craft subject lines, campaign emails, registration reminders, donor appeals, and ongoing messaging.

• Develop captions, carousels, short video scripts, and paid social media content for Gather, Gather27, and IF.

• Spearhead copy creation for significant announcements, speaker introductions, registration launches, and fundraising campaigns.

• Ensure consistent messaging across various channels while tailoring writing to fit each platform.

• Establish and maintain a voice guide with illustrative examples.

• Review and refine copy submitted by staff, partners, and agencies.

• Transform stories from churches and individuals globally into emails, social posts, campaigns, and donor communications.

• Modify stories for diverse audiences and objectives.

• Provide readers with clear calls to action, such as hosting, praying, donating, or engaging.

• Test subject lines and calls to action at least bi-monthly.

• Analyze email engagement metrics, including clicks, registrations, and conversions in HubSpot.

• Communicate findings with the Director of Marketing and leverage insights for future campaigns.

• Collaborate closely with Design, Storytelling, Development, and Partnerships teams.

• Report directly to the Director of Marketing.

⛳️ Requirements

• Minimum of 6 years of professional copywriting experience.

• At least 3 years of experience writing email and social media content for a brand, nonprofit, or ministry with measurable results.

• A portfolio showcasing a variety of work including long-form donor letters, nurture emails, short-form subject lines, captions, and scripts.

• Ability to maintain a cohesive brand voice while adjusting messaging for pastors, donors, and first-time followers.

• Experience utilizing audience insights and performance data in HubSpot or a comparable platform, including segmentation, A/B testing, click reports, and conversion metrics.

• Skill in narrating authentic stories from the field with respect and accuracy across different cultures.

• Capacity to write in a clear and accessible manner for effective translation.

• A personal, flourishing relationship with Jesus Christ.

• Commitment to Gather's mission.

🏝️ Benefits

• Employer-covered healthcare insurance for you and your family, with no employee contribution required.

• Employer-funded hospital insurance plan.

• Unlimited paid time off (PTO).

• Remote work flexibility.

• Quarterly travel for All Team retreats and key events.