Pharmaceutical Digital Copywriter

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create compelling, patient-centered copy for digital advertising initiatives, encompassing video scripts, static advertisements, paid media, and social media content.

• Work alongside designers and video production experts to brainstorm, design, and produce engaging short-form video advertising reels.

• Craft headlines, taglines, and calls-to-action tailored to various patient demographics.

• Partner with creative directors, designers, video producers, and clinical subject matter experts to synchronize messaging with trial protocols and patient insights.

• Modify tone, language, and reading levels to suit specific demographics, health issues, and cultural sensitivities.

• Ensure that all content complies with regulatory and ethical standards, including IRB-approved language and sponsor guidelines.

• Participate in creative strategy meetings and develop campaign concepts aimed at enhancing enrollment and retention.

• Edit and polish copy based on feedback from stakeholders, compliance reviewers, and performance data.

• Maintain a consistent voice and messaging across all campaign interactions.

⛳️ Requirements

• A minimum of 3 years of copywriting experience specifically focused on creating content for patient recruitment (either in an agency or in-house setting).

• Proven experience in writing for digital video and static ad formats (including paid social, display, programmatic, etc.).

• In-depth understanding of social media platforms along with their respective video formats, specifications, and audience behaviors.

• A strong portfolio showcasing campaigns directed at consumers or patients, particularly in regulated industries.

• Familiarity with clinical trial protocols, inclusion/exclusion criteria, and the patient journey.

• Outstanding writing, editing, and storytelling abilities, with a keen eye for clarity, tone, and precision.

• Experience collaborating with cross-functional teams including creative, strategy, and medical/regulatory stakeholders.

• Practical knowledge of digital marketing best practices, such as SEO, UX, and A/B testing.

• A Bachelor's degree.

• Employment with ICON is contingent upon possessing the legal right to work in the country where the position is located.

🏝️ Benefits

• Competitive base salary along with performance-related incentives.

• Health and wellness programs, including medical, dental, and vision coverage where applicable.

• Retirement and pension plans.

• Life insurance and disability coverage.

• Employee assistance programs and wellness resources.

• Opportunities for learning and development through structured training and career pathways.