Senior Copywriter

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the weekly email strategy and execution for the F45, FS8, and VAURA member/customer databases.

• Oversee weekly communications to the franchise sales database, fostering engagement with potential franchisees.

• Develop and manage sales email campaigns and nurturing sequences that guide franchise prospects from initial inquiry to signed agreement.

• Collaborate with CRM/Marketing Ops on segmentation, testing, and optimizing send performance.

• Maintain the editorial calendar for brand and franchise email initiatives.

• Create and edit brand copy across various digital and marketing channels for all three brands.

• Assist in updating and refreshing website copy, ensuring adherence to brand tone, clarity, and SEO best practices.

• Compose copy for campaigns, product launches, and seasonal or promotional activities.

• Aid in the development of press releases, statements, brand communications, digital PR, contributed articles, and link-building opportunities.

• Work in partnership with PR leadership to ensure consistent messaging across both earned and owned media channels.

• Identify cultural, seasonal, and community events and translate them into timely, on-brand content.

• Collaborate with Social, Creative, and Brand teams across email, web, and brand platforms.

• Utilize AI tools for ideation, drafting, and production while maintaining the final editorial voice and quality.

• Report directly to the Director, Content.

⛳️ Requirements

• 3–5+ years of experience in content marketing, copywriting, email/CRM marketing, or brand communications, preferably within fitness, lifestyle, or consumer brands.

• Demonstrated experience in managing email or lifecycle marketing programs.

• Strong preference for candidates with experience in writing sales-driven email campaigns and nurture/drip sequences.

• A versatile writer who can adapt tone and voice across various brands and formats, with meticulous attention to detail.

• Experience in supporting PR or communications initiatives is an advantage, including knowledge of digital PR practices, earned media, link building, and contributed content.

• Highly organized, capable of managing multiple brands, deadlines, and stakeholders simultaneously.

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field, or equivalent experience.

• An innate storyteller with a sharp, adaptable voice.

• A connector who instinctively links brands to cultural trends.

• Curious and culturally aware, always on the lookout for the next story worth sharing.

• Self-motivated and organized, thriving in balancing multiple brands and timelines.

• A collaborative team player, comfortable supporting senior Content and PR leaders.

• Passionate about fitness, wellness, and storytelling that fosters genuine connections.

• Embraces AI as a tool for increased efficiency while maintaining ownership of the final brand voice, judgment, and quality of published materials.

🏝️ Benefits

• Medical, Vision, and Dental benefits.

• Competitive salary based on experience.

• 401(k) plan.

• Flexible, Unlimited PTO.

• Casual dress code and relaxed work environment.

• Engaging, fitness and health-oriented culture.