Copywriter – High-Ticket Coaching

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of messaging across advertisements, VSLs, funnel pages, and email communications.

• Perform market research and brainstorming sessions.

• Craft direct-response copy for advertisements, VSLs, funnel pages, and emails.

• Generate new advertising concepts and variations based on customer profiles and angles.

• Create scripts, primary text, hypotheses, target avatars, and rationale for advertising concepts.

• Provide video editors with scripts, briefs, and shot lists.

• Review and authorize video cuts for pacing, hooks, captions, visuals, music, formats, and message accuracy.

• Prepare the spokesperson for recordings.

• Source, script, and provide briefs for testimonial advertisements.

• Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, CRO tests, webinars, and case studies.

• Dispatch daily broadcasts and compose nurture, post-opt-in, show-up, and release email sequences.

• Test email components and monitor revenue and deliverability.

• Provide weekly reports on broadcast revenue, autoresponder revenue, and emails that result in booking calls.

• Analyze sales calls and email responses; maintain documentation of objections and customer language.

• Evaluate cost per call and ROAS by concept and determine necessary iterations.

• Monitor competitor advertisements and VSLs, maintain a swipe file, and identify areas for improvement.

• Track advertising iterations, successes, failures, and hit rates.

• Ensure copy complies with claims standards and identify compliance risks.

• Utilize AI for research, structuring, and self-review while personally writing the copy.

• Report to the Head of Paid Marketing and collaborate closely with the founder.

⛳️ Requirements

• Exceptional written and spoken English, at a native or near-native proficiency.

• Within the last 18 months, produced direct-response advertisements, long-form sales copy, and emails for a high-ticket offer sold through scheduled sales calls, with measurable results like cost per call, ROAS, or revenue attributed to your writing.

• Personally authored at least one VSL, webinar script, or long-form sales letter that served as the primary sales asset for a large-scale offer.

• Written Meta ad copy consistently, week after week, while tracking winning concepts and their rationale.

• Proficient in email marketing, including daily broadcasts, sequences, deliverability, and revenue attribution.

• Able to commit a minimum of 20 hours per week, preferably 30 or more, with at least 3 hours of daily overlap with European hours.

• Comfortable reviewing rough cuts against scripts and providing clear feedback to editors.

• Familiarity with ActiveCampaign, GoHighLevel, ClickFunnels, and Hyros.

• Experience with testimonial and case study advertisements.

• Background in managing or mentoring writers or editors.

• Experience in running a business or developing something within one.

• Proficient in writing for emotional or relationship-focused offers.

• Experience working within a company or offer generating over $500,000 per month.

• Personally written copy that has produced at least $1 million in revenue, with verifiable metrics.

• Experience in conducting voice-of-customer research.

• Background in a compliance-sensitive industry.

🏝️ Benefits

• Fully remote position / Work from Anywhere.

• Flexible working hours.

• At least 3 hours of daily overlap with European or Dubai working hours.