Lifecycle Copywriter – Contract

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop seasonal and promotional campaigns for Outdoorsy, Roamly, and Wheelbase.

• Craft and update automated lifecycle flows for renters, hosts, policyholders, and operators.

• Provide comprehensive email copy, including subject lines, preheaders, headlines, body text, and CTAs.

• Generate 2–3 variants of subject lines, preheaders, and CTAs for significant email campaigns.

• Collaborate with the Design team on layout and content hierarchy.

• Analyze monthly testing results, leverage winning insights, and suggest revisions for underperforming flows.

• Transform email messaging into push notifications, SMS, and in-app copy.

• Adhere to deadlines and keep Lifecycle and Brand stakeholders informed.

• Create a reusable library of lifecycle copy blocks.

• Report to the Senior Lifecycle Marketing Manager and partner with Lifecycle, Product, Design, Brand, and Sales/Service teams.

• Generate around 30 emails, 15 push notifications, and 10 SMS messages each quarter.

• Enhance email click-through and conversion rates while establishing voice guidelines for Outdoorsy and Roamly.

⛳️ Requirements

• Minimum of 3 years of experience in lifecycle, CRM, or email copywriting.

• Ideally, experience in a consumer tech, marketplace, or startup environment.

• A portfolio showcasing live lifecycle emails, automated flows, and subject lines.

• Preferred experience in insurance, fintech, SaaS, or a two-sided marketplace.

• UX or in-app writing experience is a plus.

• Daily proficiency with AI tools such as Claude and Gemini for research, drafting, variants, and editing.

• Capability to simplify complex topics like insurance coverage, payments, and policies.

• Revenue-focused approach to subject lines and CTAs.

• Proactive mindset with the ability to swiftly transition from brief to polished, test-ready copy.

• Proficient in Iterable or similar email platforms such as Braze, Klaviyo, or Customer.io.

• Competent in Google Docs and Figma.

🏝️ Benefits

• Attractive compensation ranging from $55 to $65 per hour.

• Opportunities for growth within an early-stage company.

• Option to work remotely or from the Austin office.

• Access to marketplace discounts.

• Emphasis on work-life balance culture.