SMM, Copywriter

This is a fully remote position, open to applicants in Australia.

📋 Description

• Create B2B content for Accendo Marketing and its clients in the fields of recruitment, executive search, and professional services.

• Develop web pages, blog posts for websites, articles for LinkedIn, newsletters, marketing emails, and email sequences.

• Produce comprehensive long-form content, such as guides and reports.

• Transform approved content into formats suitable for various channels and audiences.

• Review briefs, target demographics, brand voices, and source materials prior to writing.

• Formulate clear angles, structures, and arguments that align with the provided briefs.

• Convert interviews, transcripts, research, and case studies into valuable, evidence-based content.

• Implement SEO keywords and address AI-search inquiries; generate SEO titles, meta descriptions, and URL slugs for website content.

• Generate content ideas for LinkedIn and manage practical content calendars.

• Craft LinkedIn posts, polls, carousels, native articles, newsletters, branded graphics, document posts, and appropriate video captions.

• Keep track of industry news, market trends, research, competitor activities, and LinkedIn discussions to uncover content opportunities.

• Schedule and publish approved content as authorized.

• Collaborate with copywriters, social media specialists, and subject matter experts as needed.

• Monitor social performance and suggest enhancements based on relevance, engagement, traffic, and inquiries.

• Incorporate feedback and conduct quality checks before submission.

• Additional tasks such as publishing on extra platforms, advanced design, paid campaigns, outreach, and other related work will be scoped separately as required.

⛳️ Requirements

• A portfolio showcasing quality B2B writing, including articles and email content.

• A portfolio demonstrating quality B2B social media work, especially on LinkedIn.

• Capability to analyze raw industry data, survey results, or salary guides to extract compelling commercial insights.

• Practical knowledge of SEO and content that responds to buyer search inquiries.

• Ability to understand business audiences and convey complex topics in clear, straightforward language.

• Strong skills in research, source evaluation, editing, and short-form writing.

• Capacity to differentiate between evidence, opinion, and promotional claims.

• Proficiency in following diverse brand voices and writing in Australian English when necessary.

• Skill in adapting content for company pages and individual professional tones.

• Hands-on experience in creating LinkedIn graphics, carousels, and document posts.

• Experience in managing content calendars, approvals, and scheduling.

• Ability to interpret social performance data and suggest valuable changes.

• Dependable delivery, effective communication, and meticulous attention to detail.

• Must have agreed working hours that overlap with Australian Eastern Time (AEST/AEDT).

• Preferred: experience writing for B2B, recruitment, executive search, or professional services.

• Preferred: experience in interviewing subject matter experts.

• Preferred: experience producing long-form reports and adapting them into shorter formats.

• Preferred: skills in design platforms like Canva or similar.

• Preferred: video editing and captioning abilities.

• Preferred: experience collaborating with copywriters and subject matter experts.

🏝️ Benefits

• Opportunity for remote work.

• Access to Google Drive and relevant client folders/assets.

• Client ICPs, writing style guides, brand guidance, and Universal Anti AI Writing Rules provided.

• Flexible/agreed working hours that overlap with Australian Eastern Time (AEST/AEDT) for team communication and timely publishing.

• Potential access to approved Canva/design templates, social scheduling and analytics tools, and LinkedIn publishing access as agreed.