Senior Consultant, SEO – AI Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the implementation of AI Search (SEO/AEO/GEO) initiatives for key clients.

• Aid in the execution of SEO/AI Search strategies directed by the SEO Lead/Manager.

• Perform customer behavior analysis, search insights, content strategy development, technical performance evaluations, external brand signal reviews, competitive analysis, and impact reporting.

• Conduct research and thematic segmentation utilizing both first- and third-party data sources and workflows.

• Employ query fan-out techniques, Generative AI, and analysis of shifting search behaviors.

• Examine search landscapes, user intent, competitors, and visibility strategies across Google organic search, AI Overviews, Gemini, ChatGPT, Claude, and Perplexity.

• Collaborate on the development of strategies and execution roadmaps with interdisciplinary teams.

• Align search behaviors with landing pages and review websites for keyword-segment visibility.

• Identify needs for content optimization and creation.

• Conduct technical performance evaluations covering Page Experience, Accessibility, Rendering, and User Experience.

• Provide strategic recommendations, comprehensive briefs, and content optimization necessities.

• Work alongside client or agency copywriters.

• Review client websites for technical issues and suggest enhancements.

• Implement and uphold structured data (JSON-LD/schema.org).

• Oversee AI crawler access, including GPTBot, ClaudeBot, PerplexityBot, and OAI-SearchBot.

• Experiment with and learn new methodologies involving advanced LLMs, GenAI, and evolving platforms.

• Analyze paid search campaigns and keyword performance, collaborating with paid search teams.

• Review brands’ external digital presences.

• Update performance reports utilizing tools such as Google Analytics, Adobe Analytics, Google Search Console, Semrush, AWR, Lumar, and Sitebulb.

• Identify emerging search opportunities, best practices, and industry trends.

• Generate insights and actionable strategies from qualitative and quantitative data analysis.

⛳️ Requirements

• Demonstrated SEO expertise with 5+ years of experience.

• In-depth understanding of the technical and content components that influence organic search performance rankings.

• Capability to independently handle technical evaluations, content suggestions, and strategic opportunities, with backing from the broader SEO/AI Search/Digital Strategy team.

• Skilled in pinpointing issues and areas for enhancement in SEO performance.

• Familiarity with website analytics tools such as Google Analytics and Adobe Analytics.

• Basic knowledge of HTML, CSS, JavaScript, structured data/schema markup (JSON-LD), and the behavior of LLMs in crawling, parsing, and citing web content.

• Understanding of organic search ranking factors and search engine algorithms.

• Eagerness to stay informed on the latest developments in Digital Marketing and SEO.

• Previous experience managing multiple brands or enterprise websites is highly preferred.

• Outstanding organizational abilities, multi-tasking skills, and attention to detail.

• Excellent verbal and written communication skills.

• Enthusiasm for Digital Marketing, SEO/Search, and AI, with a desire to learn, experiment, and innovate.

🏝️ Benefits

• Competitive salary and benefits package.

• Retirement savings plan (401K).

• Flexible vacation policy.

• Diverse client portfolio with both B2B and B2C accounts across various industries.

• Structured career development initiatives.

• Opportunities for cross-client knowledge sharing.

• Close collaboration with seasoned internal experts.

• Active involvement with AI tools and emerging capabilities.

• A culture that appreciates practitioners and fosters sharp leadership.