Senior Connected Web Experience, Conversion Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Deliver content and information architecture strategy and guidance to Web Operations and Development.

• Establish a website content strategy that encompasses taxonomy, structure, narrative, and alignment with buyer stages.

• Oversee high-priority web projects from start to finish, including site sections, campaign hubs, launch experiences, interactive tools, and event microsites.

• Collaborate with Product Marketing to convert positioning and competitive differentiation into digital experiences.

• Create web writing standards, content briefs, and authoring guidelines for the CMS.

• Brief Creative and Video teams on requirements for visual storytelling.

• Define web governance, intake criteria, prioritization frameworks, approval workflows, and management of page lifecycles.

• Shape navigation and internal linking for user experience and AI/search systems.

• Ensure messaging consistency across web content, paid landing pages, chat copy, and campaign experiences.

• Work closely with Campaigns, Performance Marketing, Marketing Operations, and Web Development on landing pages, chat flows, personalization, and understanding buyer intent.

• Audit digital journeys to identify messaging gaps and friction points, implementing necessary fixes.

• Map out content, CTAs, and navigation throughout the buyer's journey.

• Design chat and web experiences that are focused on validation for AI-referral and high-intent buyers.

• Define and monitor journey-stage KPIs.

• Take ownership of the website personalization strategy and roadmap.

• Define form strategies and implement progressive profiling.

• Utilize visitor, firmographic, and intent data to enhance on-site experiences.

• Enhance content credibility and provide structured answers for AI engines across essential finance categories.

• Address competitive gaps in AI-generated narratives in collaboration with the SEO/AEO Lead.

• Highlight proof points, customer stories, technical depth, and integration coverage.

• Link narrative gaps to potential competitive risks and revenue exposure.

• Manage the scoping and intake process for web projects, including stakeholder discovery, workshops, setting expectations, and defining success criteria.

• Communicate project updates and translate technical complexities into business-friendly language.

• Oversee the web performance dashboard and prioritize actions based on traffic, engagement, conversion, and journey data.

• Maintain a roadmap for A/B and multivariate testing.

• Define hypotheses, document outcomes, and maintain a shared knowledge base.

• Report on web performance and pipeline contributions to marketing leadership.

• Act as the central hub for the Digital Marketing team and cross-functional partners.

⛳️ Requirements

• Bachelor’s degree in English, Journalism, Communications, or Business.

• Over 7 years of experience in B2B SaaS web, content, or digital marketing strategy.

• Senior or principal-level responsibility for web or content strategy.

• Demonstrated success in achieving measurable organic growth in traffic, share of voice, conversion, and pipeline.

• Proven ability to defend results to executives, boards, and investors.

• Established ownership of complex web and/or development projects from strategy through to launch.

• Strong program management capabilities.

• Exceptional web writing abilities.

• In-depth understanding of B2B buyer journeys.

• Experience in designing content architectures, content graphs, structured FAQs, and AI-extractable proof points.

• Strong analytical skills, including proficiency in GA4, heatmap tools, and A/B testing.

• Daily hands-on experience with Claude and Microsoft Copilot.

• Familiarity with CMS platforms, preferably Sanity.

• Working knowledge of HTML/CSS and responsive design principles.

• Ability to contribute to wireframe and information architecture decisions.

• Capability to brief creative and video teams effectively.

• Legally authorized to work for any company in the United States without the need for sponsorship.

🏝️ Benefits

• Vision insurance.

• Medical insurance.

• Life insurance.

• Dental insurance.

• 401K/retirement plan.

• Short- and long-term disability insurance.

• Vacation time.

• Paid holidays.

• Professional development opportunities.

• Various training opportunities.

• Flexible remote work arrangements.

• Transparency regarding corporate structure, salary, and benefits.

• Strong culture and sense of camaraderie.

• Diverse project work.

• Core value placed on customer success.