Senior Client Partner, B2C

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Formulate and implement strategies aimed at generating revenue through advertising, sponsorship, and partnerships with B2C brands and global advertising agencies.

• Establish and enhance a pipeline of new business opportunities within key consumer categories.

• Manage the entire sales process from prospecting to needs assessment, solution development, proposal creation, negotiation, contracting, renewal, and expansion.

• Create integrated, multi-channel marketing programs that utilize digital media, newsletters, podcasts, video content, branded materials, research, and thought leadership.

• Meet or surpass revenue targets while developing both short- and long-term partnership prospects.

• Seek and secure high-value, multi-year partnership agreements.

• Innovate sponsorship and advertising solutions that link brands with SHRM’s audience.

• Interpret client goals into tailored partnership strategies.

• Collaborate with teams across marketing, content, events, research, digital, product, finance, legal, and other internal departments.

• Identify pioneering concepts and emerging partnership models.

• Utilize audience intelligence, market research, performance metrics, and industry insights to showcase client value.

• Expand successful partnerships across various platforms, audiences, programs, and contract durations.

• Cultivate and maintain relationships with senior executives including CMOs, brand marketers, media executives, agency leaders, and other key decision-makers.

• Represent SHRM at client meetings, agency presentations, industry events, conferences, and other external forums.

• Contribute to defining and executing SHRM’s B2C advertising and sponsorship market strategy.

• Evaluate market trends, advertiser priorities, competitive activities, and new media opportunities.

• Supply market intelligence and client feedback to enhance advertising products and sponsorship offerings.

• Identify monetization opportunities for SHRM’s audience, which includes senior business leaders, executives, entrepreneurs, small business owners, and high-income households.

• Act as a subject-matter expert on consumer advertising trends, agency dynamics, sponsorship models, and developing media opportunities.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Media, or a related discipline, or an equivalent combination of education and relevant professional experience.

• 10 or more years of increasingly responsible experience in media sales, advertising partnerships, integrated marketing, brand partnerships, sponsorship sales, or a related revenue-generating field.

• Proven track record of developing and closing substantial advertising and sponsorship partnerships, including seven-figure revenue opportunities.

• Demonstrated experience in selling integrated marketing and advertising solutions to major consumer brands and global advertising agencies.

• Established connections with senior marketing executives, brand leaders, and agency decision-makers.

• Familiarity with major agency holding companies and leading independent agencies.

• Experience in securing brand and performance marketing budgets across consumer sectors.

• Exceptional consultative selling, business development, negotiation, and relationship management skills.

• Capability to develop and communicate strategic partnership concepts tailored to sophisticated brands and agencies.

• Strong executive presence and ability to influence senior leadership.

• Entrepreneurial mindset with the ability to create new revenue opportunities.

• Proficient in strategic storytelling and presentation skills.

• Advanced understanding of digital media, including video, branded content, podcasts, newsletters, experiential marketing, sponsorships, and emerging advertising channels.

• Strong commercial acumen with the ability to structure, negotiate, and finalize complex partnerships.

• Proficient in utilizing data, audience insights, and performance metrics to back recommendations.

• Ability to navigate complex organizations and coordinate stakeholders through extended sales cycles.

• Understanding of agency structures, media planning and buying, brand marketing strategies, and advertising budget cycles.

• Capacity to operate independently and achieve results in a fast-paced environment.

• Strong collaboration and communication abilities.

• Capability to effectively leverage artificial intelligence (AI) tools and technologies.

• Ability to perform essential job functions with or without reasonable accommodation.

• Capability to lift and carry up to 30 pounds as required.

🏝️ Benefits

• Opportunities for professional growth and development.

• Health insurance coverage.

• Dental insurance benefits.

• Vision insurance options.

• Well-being benefits available.

• Health savings account.

• Flexible spending account.

• Retirement benefits.

• Open leave policy.

• Fully remote work arrangement.

• Commission structure.