Senior Channel Field Marketing Manager, Benelux – Nordics

This is a fully remote position, open to applicants in Netherlands, +1 more country.

📋 Description

• Take ownership of and implement the integrated marketing strategy for the Nordics and Benelux, ensuring alignment with EMEA revenue goals and sales objectives.

• Adapt corporate campaigns into localized regional initiatives that effectively generate measurable pipeline and enhance partner engagement.

• Create multi-channel programs encompassing events, webinars, direct mail, roundtables, digital marketing, social media, and Account-Based Marketing (ABM).

• Provide support to regional sales teams by offering campaign strategies, market insights, and executing programs.

• Develop and implement partner marketing strategies alongside key resellers, distributors, Managed Security Service Providers (MSSPs), alliances, and channel ecosystem partners.

• Allocate MDF/co-marketing resources towards achieving measurable pipeline results.

• Initiate partner-driven demand generation campaigns, enablement initiatives, and collaborative market efforts.

• Enhance relationships with channel sales leaders and partner account management teams.

• Manage lead progression, ensure alignment, optimize conversions, and oversee follow-up processes with Sales Development Representatives (SDR) and sales teams.

• Track campaign effectiveness and optimize based on return on investment (ROI), conversion rates, and pipeline metrics.

• Prepare quarterly business reviews and performance reports for leadership.

• Disseminate best practices across EMEA and contribute to the scalability of regional programs.

⛳️ Requirements

• A minimum of 6 years of experience in B2B technology marketing, preferably in the Cybersecurity sector.

• Proven experience marketing within the Nordics & Benelux regions.

• Extensive background in field marketing, channel/partner marketing, and demand generation.

• Demonstrated success in supporting revenue teams and achieving measurable pipeline growth.

• Familiarity with indirect market routes, including Value-Added Resellers (VARs), distributors, alliances, and service providers.

• Strong business acumen with the ability to prioritize investment based on market opportunities.

• Comfortable operating in matrixed and rapidly growing environments.

• Exceptional executive communication and stakeholder management abilities.

• Proficient in Salesforce (SDFC), Asana, Reachdesk, G-Suite, ZoomInfo, and ON24.

• Fluent in English and either Swedish or Dutch.

• Understanding of various cybersecurity categories such as cloud security, endpoint security, identity management, Security Operations Centers (SOC), threat intelligence, zero trust, or managed security services.

• Experience with ABM strategies and engaging enterprise accounts.

🏝️ Benefits

• An equity package in the form of stock options for all full-time positions.

• Competitive salary.

• Comprehensive benefits.

• A culture that promotes inclusivity.

• Opportunities for career development.

• A collaborative environment that fosters creativity and innovative thinking.