Senior Channel Field Marketing Manager

This is a fully remote position, open to applicants in Japan.

📋 Description

• Oversee the implementation of integrated marketing strategies in Japan

• Take ownership of the integrated marketing plan for Japan, ensuring alignment with APJ revenue goals and sales objectives

• Adapt corporate campaigns into region-specific programs that effectively generate measurable pipeline and enhance partner engagement

• Create multi-channel programs that encompass events, webinars, direct mail, roundtable discussions, digital initiatives, social media, and account-based marketing (ABM)

• Assist regional sales teams with campaign strategies, market insights, and execution of programs

• Develop and implement partner marketing strategies in collaboration with resellers, distributors, MSSPs, alliances, and channel partners

• Allocate MDF/co-marketing investments towards achieving measurable pipeline results

• Initiate demand generation campaigns led by partners, along with enablement programs and joint marketing efforts

• Enhance relationships with channel sales leaders and partner account teams

• Oversee lead management, nurturing alignment, conversion optimization, and follow-ups with SDR and sales teams

• Track campaign performance and refine strategies based on ROI, conversion rates, and pipeline metrics

• Prepare quarterly business reviews and performance summaries for leadership

• Disseminate best practices across the APJ region and aid in the development of scalable regional programs

• Provide support to both Enterprise and Commercial Sales representatives

⛳️ Requirements

• Over 6 years of experience in B2B technology marketing, preferably in Cybersecurity

• Familiarity with marketing in Japan and the wider Asia Pacific area

• Extensive experience in field marketing, channel/partner marketing, and demand generation

• Documented success in supporting revenue teams and achieving measurable pipeline growth

• Knowledge of indirect market routes such as VARs, distributors, alliances, and service providers

• Strong commercial insight with an ability to prioritize investments based on market potential

• Comfortable working in matrixed, fast-paced environments

• Exceptional executive communication and stakeholder management capabilities

• Proficient in Salesforce, Asana, Reachdesk, Google Workspace, ZoomInfo, and ON24

• Fluent in both Japanese and English

• Understanding of cybersecurity domains including cloud security, endpoint protection, identity management, SOC, threat intelligence, zero trust, or managed security services

• Experience with ABM strategies and engaging enterprise accounts

• Must indicate if employment visa sponsorship will be necessary to work in Japan

🏝️ Benefits

• Equity package in the form of stock options available for all full-time positions

• Comprehensive health, vision, and dental insurance for you and your family

• Flexible vacation policy

• Generous parental leave

• Opportunities for career development

• A supportive and collaborative work environment

• Competitive salary