Senior Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and manage comprehensive, multi-channel campaign strategies that align with Workiva's go-to-market priorities.

• Develop campaigns that span the entire demand spectrum, from initial awareness to closed pipeline.

• Construct and oversee campaign briefs, messaging frameworks, audience segmentation, and channel activation plans from start to finish.

• Convert product and solution narratives into campaign initiatives targeting various personas within buying groups.

• Coordinate campaign elements with internal stakeholders to ensure timely and on-brief execution.

• Incorporate AI into campaign processes to enhance personalization at scale, accelerate content creation, and expedite testing cycles.

• Manage campaign reporting that covers pipeline contribution, channel effectiveness, conversion rates, and spending performance.

• Utilize testing and attribution frameworks to refine channel strategies and boost demand efficiency.

• Share performance insights and recommendations with Demand Generation leadership and cross-functional teams.

• Collaborate with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to execute integrated go-to-market strategies.

• Take ownership of a pipeline target and drive qualified pipeline generation, multi-solution growth, and acquisition of new logos.

⛳️ Requirements

• Over 6 years of experience in B2B SaaS demand generation, campaign management, or revenue marketing.

• Bachelor's degree.

• Demonstrated success in managing integrated campaigns across diverse channels.

• Experience overseeing or collaborating with paid media initiatives (Search, Social, Display, CTV, Content Syndication) with actual budget responsibilities.

• Strong grasp of ABX frameworks and enterprise sales processes.

• Proficient in marketing automation and CRM systems (such as Marketo, Salesforce, or similar platforms).

• Proven ability to develop and maintain performance dashboards and attribution reports.

• Excellent written and verbal communication skills.

• Experience in a platform-oriented or multi-solution SaaS setting.

• Background in activating partner co-marketing campaigns.

• Practical experience with AI tools for campaign personalization, content creation, or performance evaluation.

• Willingness to travel up to 25% for client and internal meetings.

• Reliable internet access for remote work outside of a Workiva office.

🏝️ Benefits

• An annual discretionary bonus typically awarded.

• Restricted Stock Units provided at the time of hiring.

• 401(k) matching contributions.

• A comprehensive benefits package for employees.

• Flexibility to work from an office or remotely from any location within your country of employment.

• Reasonable accommodations available for applicants with disabilities.