Senior Campaign Data and Operations Analyst

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Conduct advanced data analysis utilizing Python and SQL for digital marketing initiatives, campaign operations, and performance enhancement.

• Examine customer, prospect, audience, and campaign data to uncover trends, opportunities, anomalies, and actionable insights.

• Perform intricate analyses of campaign performance to inform marketing strategy, optimization, and business decisions.

• Grasp business objectives, audience strategies, campaign requirements, and data mappings to ensure precise execution and reporting.

• Manage comprehensive campaign operations from audience selection and campaign setup through execution, validation, and reporting.

• Construct, validate, and enhance marketing audiences across various data sources.

• Oversee audience creation and list hygiene, incorporating targeting criteria, suppression logic, exclusions, and data prerequisites.

• Provide accurate audience files and guarantee campaign execution through data validation and quality assurance.

• Establish scalable campaign processes, which include execution, quality control, documentation, and reporting frameworks.

• Ensure data quality, consistency, and accuracy across marketing and campaign data sources.

• Maintain campaign metadata, data mappings, and reporting assets.

• Develop, maintain, and improve campaign performance reports, dashboards, and ad hoc analyses.

• Create reusable SQL queries and Python scripts for automating reporting, data preparation, validation, and recurring analysis.

• Design dashboards and reports to monitor campaign KPIs, customer engagement, conversion rates, and marketing performance metrics.

• Enhance reporting processes and analytical frameworks for improved efficiency, scalability, and accuracy.

• Collaborate with marketing and campaign stakeholders to translate objectives and requirements into analytical and operational solutions.

• Work with cross-functional teams to address data, audience, and campaign execution challenges.

• Present analytical results, insights, and recommendations to business stakeholders.

⛳️ Requirements

• Over 5 years of practical experience using Python for data analysis, including proficiency with Pandas, NumPy, data manipulation, and automation.

• Advanced SQL expertise, encompassing complex queries, joins, CTEs, window functions, and performance optimization.

• Capability to independently analyze data, troubleshoot issues, derive insights, and facilitate end-to-end campaign execution.

• Familiarity with CRM and marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Marketo, or Eloqua.

• Proficiency in Power BI or Tableau.

• Advanced Excel skills for data analysis, reporting, validation, reconciliation, and quality checks.

• Practical experience with email marketing, digital marketing campaigns, audience management, campaign operations, or campaign execution.

• Strong understanding of marketing data, audience segmentation, targeting, suppression logic, and campaign data flows.

• Exceptional attention to detail with a strong quality assurance focus.

• Aptitude for identifying data discrepancies and campaign execution issues.

• Ability to comprehend business context, campaign objectives, operational processes, data relationships, and underlying data mappings.

• Strong analytical and problem-solving abilities.

• Experience with statistical analysis and predictive modeling is a plus.

• Understanding of A/B testing, attribution models, and customer lifecycle analytics is advantageous.

• Experience in Agile environments is a plus.

• Proficient English communication skills are required for effective interaction with global teams.

🏝️ Benefits

• Daily lunches at headquarters, featuring vegetarian, vegan, gluten-free, and sugar-free options.

• Gourmet meals provided every Friday with an on-site chef at headquarters.

• Flexible working arrangements.

• Provision of a MacBook and accessories.

• Daily availability of snacks and beverages at headquarters.

• After-work events, including football, tennis, and game nights at headquarters.

• Weekly football league matches every Wednesday and Friday.

• Access to tennis courts for friendly matches.

• Chess championships, game nights, and music nights.

• Opportunities for AWS certifications, study plans, courses, and other certifications.

• English language lessons offered.

• Tech Tuesdays dedicated to peer learning.

• Mentoring and development opportunities available.

• Gifts for anniversaries and birthdays.