Senior Campaign Data and Operations Analyst

This is a fully remote position, open to applicants in Chile.

📋 Description

• Evaluate extensive campaign datasets to extract actionable insights.

• Assist with digital marketing initiatives, campaign operations, and performance enhancement.

• Examine data related to customers, prospects, audiences, and campaigns to uncover trends, opportunities, anomalies, and insights.

• Perform in-depth analyses of campaign performance to aid in marketing strategy and business decision-making.

• Comprehend business goals, audience strategies, campaign requirements, and data mappings.

• Oversee complete campaign operations, from audience selection and setup to execution, validation, and reporting.

• Construct, validate, and refine marketing audiences using various data sources.

• Manage audience creation and list maintenance, including targeting criteria, suppression logic, exclusions, and data requirements.

• Provide precise audience files and guarantee campaign execution through data validation and quality control.

• Develop scalable campaign processes, encompassing execution, quality control, documentation, and reporting frameworks.

• Ensure data quality, consistency, and accuracy across marketing and campaign data sources.

• Maintain campaign metadata, data mappings, and reporting resources.

• Design, sustain, and enhance campaign performance reports, dashboards, and ad hoc analyses.

• Create reusable SQL queries and Python scripts to automate reporting, data preparation, validation, and recurring analyses.

• Develop dashboards and reports that track campaign KPIs, customer engagement, conversion, and marketing performance metrics.

• Streamline reporting processes and analytical frameworks for improved efficiency, scalability, and accuracy.

• Collaborate with marketing and campaign stakeholders to turn objectives and requirements into analytical and operational solutions.

• Work with cross-functional teams to address data, audience, and campaign execution challenges.

• Share findings, insights, and recommendations with business stakeholders.

⛳️ Requirements

• Over 5 years of practical experience with Python for data analysis, including proficiency in Pandas, NumPy, data manipulation, and automation.

• Advanced SQL capabilities, encompassing complex queries, joins, CTEs, window functions, and performance optimization.

• Proficient in independently analyzing data, troubleshooting problems, generating insights, and supporting comprehensive campaign execution.

• Familiarity with CRM and marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Marketo, or Eloqua.

• Experience with visualization tools like Power BI or Tableau.

• Advanced skills in Excel for data analysis, reporting, validation, reconciliation, and quality checks.

• Practical experience in email marketing, digital marketing campaigns, audience management, campaign operations, or execution.

• Strong grasp of marketing data, audience segmentation, targeting, suppression logic, and campaign data flows.

• Exceptional attention to detail and a solid quality assurance mindset.

• Ability to identify data inconsistencies and issues in campaign execution.

• Capability to grasp business context, campaign objectives, operational processes, data relationships, and underlying data mappings.

• Strong analytical and problem-solving capabilities.

• Proficiency in English at an advanced level is required for effective communication with global teams.

• Nice to have: experience in statistical analysis and predictive modeling.

• Nice to have: knowledge of A/B testing, attribution models, and customer lifecycle analytics.

• Nice to have: experience working in Agile environments.

🏝️ Benefits

• Certifications in AWS, Databricks, and Snowflake.

• Access to AI learning paths.

• Study plans, courses, and additional certifications customized for the role.

• Access to Udemy Business.

• English lessons.

• Opportunities to travel for industry conferences and client meetings.

• Career development plans and mentorship programs.

• Special rewards for birthdays, work anniversaries, and other personal milestones.

• Company-provided equipment.

• Flexible working arrangements.

• Additional benefits may vary based on location in LATAM.