Senior Brand Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish a vision for the direction of the Airbnb brand for the next three to five years.

• Create strategic viewpoints that align senior leadership and cross-functional teams.

• Craft briefs that guide advertising and brand development across traditional, digital, social, and emerging media.

• Transform research, cultural indicators, and business priorities into actionable consumer insights.

• Determine product and portfolio positioning while shaping go-to-market strategies.

• Incorporate cultural, media, and social insights into brand and campaign strategies.

• Collaborate with creative teams throughout global campaigns and product launches.

• Assess creative work in relation to strategy, enhancing its focus, distinctiveness, and effectiveness.

• Construct strategic narratives and presentations for senior leadership.

• Elevate the standards of strategic thinking and writing within the marketing organization.

⛳️ Requirements

• Over 10 years of experience leading brand strategy, either in-house or at a prominent creative or brand strategy agency.

• Outstanding writing skills with a proven ability to produce clear, concise, persuasive, and creatively inspiring strategies.

• Experience in developing brand positioning, campaign strategies, creative briefs, and strategic narratives.

• Background in collaborating with creative teams across advertising, design, media, and other cross-functional areas.

• Strong analytical abilities with experience translating quantitative and qualitative research into actionable insights.

• High cultural and social fluency, with a well-defined perspective on how brands gain attention, relevance, and credibility.

• Excellent verbal communication and presentation skills, including the ability to influence senior leaders.

• Capability to simplify complex issues and clarify ambiguity in fast-paced environments.

• Must reside in a state where Airbnb, Inc. is registered.

• Must be available to work West Coast hours (PST).

🏝️ Benefits

• Eligibility for bonuses.

• Eligibility for equity.

• Comprehensive benefits package.

• Employee travel credits.

• Remote work options available.

• Occasional work at an Airbnb office or attendance at offsite events, as agreed upon with the manager.

• Disability accommodations provided during the application and interview processes.