Senior Brand & Marketing Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead the charge in paid digital marketing, focusing on LinkedIn, from the initial stages of campaign planning and audience/geographic targeting to testing, optimization, and reporting.

• Oversee organic social media initiatives and manage relationships with social media agencies.

• Enhance in-house social media capabilities.

• Strategically plan and execute integrated marketing activities that encompass campaigns, digital media, social platforms, videos, product and company graphics, events, branding, and web content.

• Assist with industry events by contributing to strategy, key messaging, logistics, creative development, and supporting campaigns.

• Design and modify branded marketing materials utilizing Adobe Creative Suite and Canva.

• Aid in managing and developing the Kigen website by publishing resources and enhancing SEO and organic visibility.

• Cultivate relationships with selected media, technology, and industry partners.

• Ensure marketing activities remain on schedule through Asana and the central marketing inbox.

• Collaborate closely with the VP of Marketing and various teams across Kigen.

• Investigate how AI, automation, and cutting-edge marketing technologies can enhance operational efficiency.

⛳️ Requirements

• Proven experience in B2B marketing, digital marketing, or a similar role, adeptly managing multiple facets of marketing activities independently.

• Background in IoT, telecommunications, technology, software, or another intricate technical B2B setting.

• Capability to grasp complex products and convey them through clear and relevant marketing communications.

• Practical experience in executing paid digital campaigns, especially on LinkedIn, with a solid understanding of how paid channels facilitate B2B lead generation.

• Extensive experience across digital media, social platforms, campaigns, events, content, web, SEO, and branding.

• Proficient in analyzing performance using the Google Analytics suite and leveraging insights to enhance future initiatives.

• Experience collaborating with agencies, partners, and suppliers, while managing multiple priorities in a dynamic environment.

• Excellent written communication, editing, and proofreading skills, along with strong creative judgment and attention to brand consistency.

• Proactive, adaptable, and focused on continuous improvement.

• Experience in marketing or digital agencies, particularly in paid campaigns, social media, various markets, or B2B technology clients.

• Familiarity with Adobe Creative Suite, Canva, and website management.

• Genuine interest in AEO and GEO tools, AI models, and emerging marketing technologies.

🏝️ Benefits

• Competitive salary and benefits package.

• Excellent flexible working culture.

• Fully remote position available within the UK.