Senior Brand Activation Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the negotiation and implementation of Holafly's in-flight advertising, out-of-home (OOH) advertising, and brand activations.

• Oversee the complete negotiation process for in-flight advertising contracts, including the annual renewal cycle.

• Manage in-flight deliverables such as changes to video assets and updates to magazines/images.

• Handle the entire production cycle for in-flight video content, coordinating edits with the Audiovisual Team and managing uploads through to go-live.

• Plan production schedules to ensure new negotiations coincide with content go-live deadlines.

• Develop and oversee OOH advertising strategies and placements at airports, subway stations, transit and metro networks, billboards, and DOOH screens.

• Identify, negotiate, and implement brand activation opportunities, including pop-up experiences, brand takeovers, experiential booths, airport activations, retail and travel-hub activations, and live events.

• Collaborate with other Brand pillars to integrate activations into larger brand campaigns.

• Evaluate brand activation opportunities within current and potential distribution partnerships.

• Assess brand compatibility, audience relevance, and activation potential across partners' channels and customer touchpoints.

• Propose activation plans that align with brand objectives and partnership distribution goals.

• Maintain relationships with external agencies, affiliates, venue/event partners, and OOH vendors.

• Provide briefs to agencies, monitor timelines, and ensure deliverables remain within scope.

• Establish KPIs prior to launch, create post-campaign reports, and connect activities to sponsorship and brand health metrics.

⛳️ Requirements

• Over 5 years of experience in Media, Sponsorships, Brand Marketing, Partnerships, or a related field.

• High proficiency in English, both written and spoken.

• Strong negotiation abilities with a proven history of managing high-value contracts and complex production timelines involving multiple stakeholders.

• Established network of contacts within in-flight media affiliates, OOH vendors, and external agencies or venue/event partners.

• Demonstrated capability to manage intricate, multi-month production processes involving external partners and internal creative teams.

• Comfortable taking responsibility for a multi-million euro budget.

• Quick learner with the ability to adapt and thrive in a fast-paced, ambitious scale-up environment.

• Experience in the travel, aviation, or lifestyle media sectors is a plus.

• Background in working with global consumer brands or digital-first products is advantageous.

• Experience coordinating with audiovisual/creative production teams is a bonus.

• Conversational Spanish is a plus.

🏝️ Benefits

• Fully remote work environment with flexible hours tailored to your lifestyle.

• Dedicated budget for professional development and training opportunities.

• 20 paid time off days each year.