Senior Brand Activation Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Spearhead the comprehensive negotiation process for in-flight advertising contracts, including the yearly renewal cycle.

• Oversee in-flight advertising deliverables, such as modifications to video assets and changes to magazines/images.

• Take ownership of the entire production cycle for in-flight video content, managing editing and uploads leading up to the go-live phase.

• Develop production schedules that synchronize negotiations with content launch objectives.

• Create and manage an Out-of-Home (OOH) advertising strategy and placements in airports, subway stations, transit and metro networks, billboards, and Digital OOH (DOOH) screens.

• Identify target markets and opportunities, negotiate contracts, and implement OOH campaigns.

• Locate, negotiate, and execute brand activations, which may include pop-up experiences, brand takeovers, experiential booths, airport activations, retail and travel-hub activations, and live events.

• Collaborate on activations with other Brand pillars and integrate them into broader brand campaigns.

• Evaluate brand activation opportunities within distribution partnerships and suggest activation strategies.

• Cultivate and manage relationships with external agencies, affiliates, venue partners, and event partners.

• Provide briefings to agencies, monitor timelines, and ensure that deliverables stay within scope.

• Establish KPIs prior to launch, generate post-campaign reports, and correlate activities with sponsorship and brand health metrics.

⛳️ Requirements

• A minimum of 5 years of experience in Media, Sponsorships, Brand Marketing, Partnerships, or a related discipline.

• Proficient in English, both written and spoken, at a high level.

• Exceptional negotiation skills with a proven history of managing high-value contracts and complex production timelines involving multiple stakeholders.

• An existing network of contacts within in-flight media affiliates, OOH vendors, and external agencies or venue/event partners.

• Demonstrated capability to manage intricate, multi-month production processes that engage both external affiliates and internal creative teams.

• Comfortable being responsible for a multi-million euro budget.

• Quick to learn with the flexibility to succeed in a fast-paced, ambitious scale-up environment.

• Experience in the travel, aviation, or lifestyle media sectors is a plus.

• Familiarity with global consumer brands or digital-first products is advantageous.

• Background in coordinating with audiovisual/creative production teams is beneficial.

• Conversational Spanish skills are a nice-to-have.

🏝️ Benefits

• Fully remote work environment with flexible hours to suit your lifestyle.

• Allocated budget for professional development and training.

• 20 paid time off days each year.