Senior Associate, Sports Talent and Sponsorship

This is a fully remote position, open to applicants in India.

📋 Description

• Propel sponsorship and commercial revenue development for Punjab FC and Roundglass Sports properties.

• Oversee the renewal of current partnerships while securing new sponsors, brand allies, and commercial collaborations.

• Create, manage, and uphold a robust commercial sales pipeline.

• Keep partnership trackers and CRM records updated, providing regular updates to management.

• Formulate sponsorship proposals, partnership decks, commercial presentations, sponsorship inventories, pricing strategies, and tailored partner solutions.

• Handle athlete endorsements, brand ambassador initiatives, talent representation, appearances, and commercial prospects.

• Discover monetization opportunities across digital platforms, social media, branded content, events, grassroots initiatives, academies, licensing, hospitality, and fan engagement programs.

• Cultivate relationships with brands, advertisers, sponsorship agencies, media agencies, athlete managers, and corporate decision-makers.

• Direct commercial negotiations and oversee contract execution for sponsorships, endorsements, licensing agreements, and strategic partnerships.

• Collaborate with Marketing, Football, Hockey, Events, and Leadership teams to develop partnership assets and execute sponsor obligations.

• Monitor revenue performance, sales forecasts, partnership KPIs, commercial reports, and partner obligations to facilitate renewals and promote revenue growth.

⛳️ Requirements

• Minimum of 7 years of experience in sports partnerships, sponsorship sales, athlete endorsements, talent management, and commercial revenue generation.

• Demonstrated history of securing sponsorships, brand partnerships, endorsement agreements, licensing deals, and commercial collaborations.

• Extensive network among brands, advertisers, media agencies, sponsorship agencies, athlete managers, and the wider sports marketing landscape.

• Experience working with sports entities such as clubs, leagues, tournaments, events, or sports agencies, as well as in athlete representation and talent management.

• Capability to independently create partnership decks, sponsorship proposals, commercial presentations, pricing strategies, and customized brand integration opportunities.

• Proven experience in identifying, pitching, and onboarding new sponsors while building and managing a robust pipeline of potential brands and commercial partners.

• Proficient in maintaining partnership pipeline trackers/CRM, including outreach status, meetings, proposals, negotiations, closures, renewals, and revenue forecasting.

• Background in managing athlete and talent commercial opportunities, including endorsements, appearances, brand campaigns, licensing, and long-term representation.

• Strong negotiation, contract management, partner servicing, and relationship management aptitude, emphasizing renewals and sustained commercial growth.

• Solid understanding of digital marketing, branded content, influencer marketing, social media, experiential marketing, and hospitality as revenue channels.

• Self-motivated, entrepreneurial mindset with exceptional communication, presentation, stakeholder management, and cross-functional collaboration abilities.

• Essential experience with football clubs, sports leagues, athlete management agencies, or sports marketing firms.

• Strong connections within the sports marketing ecosystem.

• Proven ability to finalize sponsorship and endorsement agreements.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• A dynamic and supportive work environment.

• Access to exclusive sports events and networking opportunities.