Senior Associate, Onboarding Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance multi-channel campaigns across email, direct mail, SMS, app, web, call center, and IVR.

• Develop and refine strategies for testing and learning, including formulating hypotheses, measurement plans, and performance objectives.

• Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams.

• Analyze campaign outcomes to boost engagement, decrease churn, support improvements in Stars measures, and encourage medication adherence.

• Assist in journey mapping and personalization initiatives, incorporating NBA logic and content orchestration.

• Integrate member feedback and behavioral insights into campaign improvements.

• Ensure consistency in branding and compliance across onboarding kits, pharmacy communications, and educational resources.

• Support agile pod operations, which include sprint planning, backlog management, and tracking deliverables.

• Contribute to the reporting and performance monitoring to guide strategic decisions and iterations of the roadmap.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of relevant experience.

• A minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.

• Proven capability to manage multiple projects concurrently with a keen attention to detail.

• Practical experience with CRM platforms and marketing automation tools.

• Demonstrated analytical mindset with a strong inclination for utilizing data to guide marketing strategies and enhance performance.

• Background in healthcare, insurance, senior services, or other regulated sectors.

• Familiarity with agile marketing methodologies and collaborative work within cross-functional teams.

• Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Occasional travel to Humana offices for training or meetings may be required.