Senior Analyst, Marketing Ops

This is a fully remote position, open to applicants in Alabama, +4 more states.

📋 Description

• Create and implement highly tailored, data-informed experiences that enhance SiriusXM content and boost subscriber engagement and retention.

• Develop and sustain intricate audience segments in Salesforce Data Cloud for various applications including lifecycle, engagement, billing, and retention.

• Ensure the accuracy of audience counts, customer attributes, eligibility criteria, and readiness for activation prior to launch.

• Assist in executing multi-channel marketing initiatives across Direct Mail, Email, In-Vehicle Messaging, and Paid Media platforms.

• Design and oversee customer journeys, incorporating decision splits, intricate logic, and multi-channel interactions.

• Confirm audience eligibility, personalization logic, and journey functionality through thorough quality assurance prior to deployment.

• Track journey performance and proactively address automation failures or data discrepancies.

• Collaborate with marketing teams and cross-functional partners to convert business requirements into automated solutions.

• Aid in establishing timelines, managing project schedules, and coordinating with stakeholders to ensure initiatives stay on course.

• Document technical specifications, audience and journey logic, campaign settings, and deployment processes.

• Adhere to governance, naming conventions, quality assurance, and change management protocols.

• Recognize opportunities to enhance and automate current processes.

⛳️ Requirements

• Generally requires over 3 years of practical experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, and SQL.

• At least 1 year of experience with Salesforce Data Cloud or an alternative enterprise Customer Data Platform (CDP), focusing on audience creation and activation.

• Proficient SQL skills and experience handling large relational datasets.

• Experience in developing customer segments, lifecycle campaigns, and personalized marketing initiatives.

• Knowledge of customer identity resolution, data modeling, and audience governance.

• Experience in diagnosing intricate marketing automation and data integration challenges.

• Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are advantageous.

• Practical experience in customer segmentation, supporting lifecycle marketing, and utilizing data to enhance personalization.

• Strong problem-solving capabilities with the ability to navigate complex systems and dependencies.

• Exceptional communication skills, able to convey technical concepts to non-technical audiences.

• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.

• Must possess the legal right to work in the U.S.

• Hands-on experience in designing and constructing complex, data-driven customer journeys and communications within SFMC, including audience segmentation, complex SQL, journey orchestration, personalization, testing, quality assurance, and troubleshooting.

• Capacity to comprehend and work with intricate subscriber, account, product, payment, and billing data.

• Ability to translate complex marketing, legal, and business requirements into scalable audience logic, data specifications, automation workflows, and technical solutions across Marketing Cloud and Data Cloud.

🏝️ Benefits

• Discretionary short-term incentives may be available.

• Discretionary long-term incentives may be available.