Principal Marketing Analyst

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee comprehensive analytical projects by converting intricate business inquiries into actionable insights and validated recommendations for senior stakeholders.

• Establish analytical methodologies, assumptions, reporting standards, and sources of truth for essential marketing decisions.

• Create, develop, and manage marketing data models, semantic layers, KPI frameworks, channel mappings, and reporting classifications.

• Set and uphold quality assurance, validation, reconciliation, and accuracy standards across marketing analytics deliverables.

• Review and validate the precision of marketing-related analyses, reports, dashboards, and insights generated by cross-functional teams.

• Design and execute campaign measurement frameworks, incrementality testing, holdout testing, and year-over-year performance methodologies.

• Develop and sustain executive-level Power BI dashboards, reports, and semantic models focusing on lead generation, conversion, retention, campaign effectiveness, and ROI.

• Conduct advanced analytics including audience segmentation, customer clustering, survey analysis, propensity modeling, and performance forecasting.

• Present insights, findings, and recommendations directly to executive stakeholders, defending methodologies, assumptions, and conclusions.

• Collaborate with marketing leaders on lifecycle marketing, customer re-engagement strategies, referral program analysis, and digital funnel optimization.

• Assist in modernizing marketing analytics platforms, including migration to Databricks lakehouse architecture and reporting transformation initiatives.

• Define data collection requirements for marketing technology to ensure reliable attribution, engagement tracking, and performance measurement capabilities.

• Maintain data governance, documentation, auditability, and reproducibility standards across analytical assets.

⛳️ Requirements

• Bachelor's degree in a relevant field such as Analytics, Data Science, Statistics, Mathematics, Business Intelligence, Computer Science, or a related area.

• Practical experience coupled with a robust background in marketing analytics.

• At least 7 years of experience in analytics, business intelligence, or data analytics roles.

• A minimum of 3 years dedicated to marketing analytics, focusing on campaign measurement, attribution analysis, channel performance evaluation, and marketing spend optimization.

• Expert-level proficiency in SQL for complex querying, data modeling, data validation, and warehouse analytics.

• Extensive experience in designing and constructing comprehensive Power BI solutions, including semantic models, reporting layers, dashboards, and enterprise reporting structures.

• Advanced DAX expertise, including filter context, context transition, and scalable measure development.

• Strong background in marketing analytics methodologies, including attribution modeling, campaign measurement, incrementality testing, A/B testing, holdout testing, matchback analysis, and reporting governance.

• Proficiency in Python or R for advanced analytics, automation, modeling, and data analysis; experience with PySpark is advantageous.

• Experience with Databricks, Spark, or similar cloud-based analytics platforms is highly desirable.

• Hands-on experience with Google Analytics 4 (GA4) and HubSpot, including data integration, attribution analysis, and reporting.

• Familiarity with Hightouch, a MarTech platform.

• Proven ability to validate, review, and take full responsibility for analyses and outputs generated using AI-assisted tools.

• Strong verbal and written communication skills with the ability to engage effectively with executive-level stakeholders.

• Exceptional analytical thinking, stakeholder management, problem-solving, and business partnering skills.

• Capability to work independently, manage ambiguous requirements, and produce high-quality outputs in a fast-paced environment.

• Keen attention to detail, commitment to data accuracy, and dedication to maintaining governance and documentation standards.

🏝️ Benefits

• Complimentary lunch meals, fruits, snacks, and beverages for employees assigned to onsite shifts.

• Access to an onsite gym with a free professional fitness instructor.

• Weekly fitness activities and an annual fitness challenge with prizes of up to ₱70,000.

• Weekly employee engagement activities with prizes of up to ₱3,000.

• Free upskilling academy to foster career growth and professional development.

• State-of-the-art office facilities and modern workstations.

• Access to employee amenities including sleeping quarters, game area, chat room, and shower rooms.

• A fun, collaborative, and employee-focused work environment.