Senior Analyst, Analytics

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead GEO/AEO analysis to evaluate brand visibility, citations, and answer quality across AI search platforms.

• Benchmark competitors and transform findings into prioritized recommendations for content and discoverability.

• Analyze performance metrics related to campaigns, websites, audiences, and business to identify trends, investigate drivers, and suggest actions.

• Utilize LLMs and AI tools for research, data analysis, query writing, and workflow automation.

• Assist in developing the internal data warehouse by gathering requirements, mapping source data, creating SQL transformations, and constructing reusable reporting tables, as well as validating outputs.

• Integrate data from marketing platforms, CRM systems, and internal tools.

• Support data ingestion and refresh workflows, troubleshoot discrepancies, and automate ongoing data preparation and reporting tasks.

• Define consistent metrics and document data sources, transformations, and assumptions.

• Implement quality checks for accuracy, completeness, and timeliness while adhering to access and privacy regulations.

• Create and maintain dashboards, reports, and presentations for clients and internal teams.

• Convert business questions into actionable insights and communicate findings to non-technical stakeholders.

• Design measurement plans and experiments, including replicable GEO/AEO benchmarks.

• Oversee small client engagements from initiation to delivery, managing scope, deadlines, status meetings, and recommendations.

• Supervise co-op students by onboarding them, assigning tasks, reviewing their work, and providing coaching and feedback.

• Execute small technical projects using Python and AI coding tools, including scripts, integrations, prototypes, and internal tools; test, debug, document, and validate results.

⛳️ Requirements

• 2–4 years of experience in analytics, business intelligence, marketing measurement, or a related data role.

• Experience in an agency or consulting environment is advantageous.

• Strong practical skills in utilizing LLMs and AI tools.

• Proficient in SQL and Excel.

• Familiarity with relational databases and data modeling.

• Experience in creating clear dashboards using a BI tool.

• Understanding of SEO, marketing measurement, and AI search.

• Practical experience with GEO/AEO projects is a plus.

• Proven ability to use AI coding tools to produce functional scripts, automations, or technical projects.

• Capability to understand, test, debug, and maintain code.

• Proficient in managing small client projects, presenting findings clearly, and coordinating contributors.

• Experience mentoring or reviewing the work of co-op students, interns, or junior team members.

• Strong Python skills for tasks such as data cleaning, analysis, automation, and API integrations.

• Experience with data pipelines and cloud warehouses is a plus.

• Good judgment regarding data quality.

• Excellent written and verbal communication skills in English.

• Ability to collaborate across analytics, strategy, content, and technology teams.

• Experience in B2B technology and proficiency in French are assets.

🏝️ Benefits

• Fully remote workplace.

• Certified Great Place to Work.

• Collaborative and innovative work environment.