Senior Ad Operations Strategist

This is a fully remote position, open to applicants in Arizona, +27 more states.

📋 Description

• Take charge of comprehensive conversion tracking for platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and various other paid media channels.

• Implement pixels and tags, enhanced conversions, Conversions API integrations, along with offline conversion imports.

• Lead the architecture of Google Tag Manager across both web and server containers.

• Design and execute server-side tagging within GTM.

• Create data layer specifications and set up custom event tracking, inclusive of ecommerce schemas.

• Ensure precise tracking in GA4, advertising platforms, and CRM systems through quality assurance and testing.

• Oversee agency quality assurance standards for tag and event deployment on websites, landing pages, and media campaigns.

• Troubleshoot and resolve tracking issues utilizing platform and browser diagnostic tools.

• Implement and confirm Google Consent Mode v2 and consent-aware tag activation.

• Maintain documentation related to tracking, event taxonomies, naming conventions, and standardized UTM structures.

• Regulate data quality and privacy within the tag layer, encompassing PII redaction and consent-state behavior.

• Distinguish between standard and additional-scope conversion tracking tasks.

• Assist Client Services in estimating and pricing supplemental technical tracking tasks.

• Contribute tracking evaluations to audits, pre-sale diligence, and new business proposals.

• Transform ongoing tracking tasks into documented, repeatable processes.

• Convert marketing measurement objectives into technical tracking specifications.

• Steer technical discussions with client developers and stakeholders.

• Aid in campaign launches with tag setup, testing, and approvals.

• Mentor strategists and analysts, and develop internal enablement documentation.

• Create visual dashboards or partner with analytics on funnel performance and attribution insights.

⛳️ Requirements

• Over 6 years of experience in ad operations, digital analytics, or conversion tracking.

• Proven history of managing complex implementations from start to finish.

• Expert-level proficiency in Google Tag Manager for both web and server environments.

• Experience with custom templates, custom JavaScript variables, lookup and RegEx tables, trigger groups, consent initialization, tag sequencing, workspaces, environments, versioning, and container import/export.

• Advanced experience in GA4 implementation, including custom events and dimensions, cross-domain tracking, Measurement Protocol, and attribution settings.

• In-depth understanding of major advertising platforms and their tagging requirements, including enhanced conversions, Conversions API, UET, and offline conversion imports.

• Practical experience with server-side tagging, including clients, transformations, and first-party data collection.

• Strong grasp of browser-based tracking, cookies, consent, and attribution principles.

• Knowledge of Google Consent Mode v2 and privacy regulations impacting measurement.

• Mastery of GTM preview mode, Google Tag Assistant, Chrome DevTools, and Meta Pixel Helper.

• Capability to write and modify JavaScript for custom tagging, data layer tasks, and enhanced ecommerce tracking.

• Ability to draft data layer specifications for developers.

• Experience integrating tracking with CRM or MAP systems like HubSpot, Salesforce, or Marketo.

• Familiarity with consent management platforms such as OneTrust, Cookiebot, or Ketch.

• Understanding of privacy compliance considerations.

• Experience in scoping and estimating technical tracking projects.

• Ability to articulate technical trade-offs to non-technical stakeholders.

• Exceptional attention to detail and strong documentation skills.

• Ability to mentor colleagues.

• Must possess legal authorization to work in the United States.

🏝️ Benefits

• Option to work from the Boston office or remotely from eligible states.

• Generous paid vacation benefits that increase annually.

• 14 company holidays.

• Summer Fridays from Memorial Day to Labor Day.

• 401K plan with a 4% Safe Harbor employer match after one year of employment.

• Financial literacy services provided by the retirement provider.

• Complimentary life insurance coverage.

• Short-term disability benefits.

• Healthcare plans with 80% employer coverage for medical and dental premiums.

• 100% employer coverage for vision care.

• Flexible Spending Account (FSA) program option.

• Commuter benefits offering pre-tax funds, saving up to 40% annually on transportation costs.

• Monthly team-led webinars.

• Exclusive cohort-based learning opportunities within the 829 community.

• Access to digital course platforms.

• Funding opportunities for attending national conferences and events.