Senior Acquisition & Onboarding Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive acquisition-to-onboarding process for World Vision’s Sponsorship product throughout the initial 12 months.

• Develop the onboarding strategy, segmentation, success metrics, and a structured roadmap aimed at minimizing early churn and enhancing first-year engagement.

• Convert sponsor journey requirements into briefs, acceptance criteria, and decision points for Creative, Digital/Product, and channel partners.

• Create and manage messaging frameworks for channels, including training materials, FAQs, talking points, proof points, and guidance aligned with safeguarding practices.

• Collaborate with Evidence/Impact and Programming stakeholders to ensure that sponsor-facing expectations and claims are credible and based on evidence.

• Establish onboarding metrics with Analytics, tracking 30/60/90-day cancellation rates, first-year churn, engagement indicators, and sponsor sentiment.

• Design and implement test-and-learn plans for onboarding enhancements and scale successful experiments.

• Coordinate the readiness for onboarding changes, ensuring stakeholder alignment, documented processes, service-channel enablement, and change communications.

• Maintain documentation and playbooks, including journey maps, templates, standards, decision logs, and launch checklists.

• Collaborate with acquisition channel leaders and Sponsor Care/Service teams to ensure that onboarding commitments align with operational realities.

• Represent the Sponsor Experience/Sponsorship Product Marketing in cross-functional forums.

• Support World Vision’s Christian mission, values, spiritual disciplines, policies, and organizational activities.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

• At least 8 years of progressive experience in marketing, customer lifecycle/onboarding, digital product marketing, journey/CRM, or related sponsor/customer experience roles.

• Experience in supporting marketing initiatives and programs for child sponsorship products.

• Proven experience in child sponsorship acquisition channel marketing.

• Experience leading cross-functional initiatives from strategy through to execution, including briefs, requirements, launch readiness, and measurement.

• Ability to lead through influence without direct authority.

• Capability to build cross-functional alignment and translate insights into scalable implementation.

• Excellent communication skills.

• Alignment with World Vision’s Christian mission and values.

• Must be authorized to work in the U.S.A. for any employer.

🏝️ Benefits

• Comprehensive benefits package; specific benefits are provided via the linked World Vision U.S. benefits information.