Senior Acquisition Marketing Manager

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance metrics into clear recommendations and strategic choices.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, target audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and establish structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Work collaboratively with video editors and provide creative guidance.

• Utilize AI tools to enhance research and copy creation.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Report to the Associate Director of Operations while owning client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proficient in managing multiple client accounts concurrently and leading client-focused strategic discussions.

• Demonstrable ability to drive campaigns towards defined performance objectives while aiding in client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency environment.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates pursuing upper compensation should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.