Senior ABM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and execution of Account-Based Marketing (ABM) campaigns and tactics for the Enterprise Business Unit.

• Act as the primary liaison between Enterprise Marketing and Revenue leadership.

• Enable collaboration across various functions with account teams to boost engagement and meet pipeline objectives.

• Formulate programming strategies aimed at generating new pipeline, fostering expansion growth, accelerating progress, and enhancing retention.

• Explore new industries for potential expansion.

• Collaborate with sales leaders to pinpoint high-value targets and devise growth strategies.

• Work alongside the Demand Generation team to synchronize ABM initiatives with the global demand generation strategy.

• Oversee campaign budgets, timelines, and targets for ideal customer profiles.

• Monitor performance and return on investment (ROI) to enhance campaigns and ensure budget efficiency.

• Test, analyze, and refine campaigns using a data-driven methodology.

• Manage dashboards for campaign reporting.

• Lead the creation and execution of campaigns aimed at enterprise accounts.

• Generate qualified leads for sales and enhance conversion rates throughout the sales funnel.

• Collaborate with enterprise marketing and sales enablement on the cross-functional programming strategy.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience focused on Account-Based Marketing.

• A proven history of developing and executing effective ABM campaigns that yield measurable results.

• Capability to facilitate account planning sessions involving Sales, agencies, and marketing stakeholders.

• Experience in articulating marketing strategies and outcomes to a variety of stakeholders.

• Proficiency in advocating for data-driven decision-making at the highest business levels.

• Demonstrated success in implementing strategic account, vertical, and/or ABM marketing programs.

• Comprehensive digital marketing skills, including paid media, search engine marketing (SEM), and social media.

• Skills in event and content marketing.

• Awareness of current trends in Cloud, SaaS, and Generative AI.

• Outstanding verbal, written, and visual communication abilities.

• Fundamental knowledge of marketing automation and CRM tools such as Marketo, Salesforce (SFDC), 6sense, and Mutiny.

• Strong analytical skills with the ability to convert data into actionable insights.

• Ability to excel in a fast-paced Enterprise SaaS environment while working within a lean, collaborative team.

🏝️ Benefits

• Competitive base salary ranging from $115,000 to $135,000 annually.

• Bonus programs applicable, details to be discussed during the recruitment process.

• Opportunities for professional growth and development.

• A culture that values diversity and inclusion.

• Flexible remote work options available.