Senior ABM Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop and implement multi-year Account-Based Marketing (ABM) strategies that align with the company's revenue objectives.

• Identify, prioritize, and categorize target accounts based on their revenue potential and strategic alignment.

• Create and initiate integrated ABM campaigns utilizing personalized emails, content, paid media, events, and direct outreach.

• Collaborate with Product Marketing to ensure effective messaging and sales enablement.

• Utilize 6sense to gain predictive account intelligence, analyze intent data, and perform account scoring.

• Employ Reachdesk for multi-channel personalized outreach and orchestrating campaigns.

• Work closely with Sales leadership to define criteria for account selection, establish ABM playbooks, and foster feedback loops.

• Lead cooperative planning efforts involving Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success.

• Monitor ABM metrics such as influenced pipeline, win rates, sales velocity, Customer Acquisition Cost (CAC), and Return on Investment (ROI).

• Analyze account engagement and conversion data to optimize campaigns effectively.

• Oversee ABM platforms, marketing automation, CRM integrations, and analytics.

• Present monthly and quarterly performance reports to leadership.

• Transform ABM results into actionable insights for Sales and executive stakeholders.

• Build and mentor ABM team members when applicable.

• Establish best practices and training protocols.

⛳️ Requirements

• A minimum of 5 years of marketing experience, including at least 3 years focused on ABM or enterprise/complex sales marketing.

• Proficient in utilizing 6sense for account selection, intent data analysis, and executing campaigns.

• Hands-on experience with Reachdesk and executing multi-channel personalized outreach at scale.

• Demonstrated ability to design and implement ABM campaigns that significantly impact pipeline and revenue.

• Strong understanding of B2B sales processes, deal cycles, and customer buying committees.

• Familiarity with marketing platforms such as Marketo, Salesforce, and Sigma.

• Expertise in marketing analytics, data interpretation, and measuring ROI.

• Exceptional skills in cross-functional collaboration and stakeholder management.

• Capability to translate business goals into clear marketing strategies and actionable plans.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• Preferred: experience in the technology, SaaS, or enterprise software sectors.

• Preferred: knowledge of tools like LinkedIn Sales Navigator, Salesforce, or similar platforms.

• Preferred: background in demand generation, product marketing, or field marketing.

• Preferred: familiarity with sales methodologies such as MEDDIC and SPIFF.

• Preferred: experience managing ABM team members or coordinating efforts across distributed teams.

• Preferred: certification in marketing strategy, ABM, or account management.

• Preferred: track record of building scalable ABM programs from the ground up.

• Preferred: experience integrating 6sense and Reachdesk with marketing automation and CRM systems.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• A collaborative and inclusive company culture.