SEM Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish, oversee, and enhance paid search campaigns.

• Assist the SEM team with analysis and reporting tasks.

• Collaborate with the broader paid search team to enhance online visibility and increase conversions.

• Ensure that campaigns yield a favorable ROI and achieve the intended outcomes.

• Handle multiple accounts across both existing and new categories.

• Supervise bidding strategies, targeting configurations, budgets, search terms, and account performance metrics.

• Generate extensive keyword lists.

• Implement innovative copy suggestions.

• Set campaign budgets and synchronize campaign objectives with best-practice standards.

• Propose and carry out strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other areas of paid search.

• Monitor trends and advancements in the search engine and PPC industry.

• Utilize data-driven analysis to uncover opportunities and suggest performance enhancements.

• Work in partnership with Sales, Data, and Product stakeholders.

• Report directly to the SEM Manager.

⛳️ Requirements

• Demonstrated experience of 2+ years in performance marketing, with a focus on creating, managing, and executing paid search campaigns on Google and Bing Ads.

• Strong skills in MS Excel and data manipulation.

• Google/Bing Ads certification is a plus.

• Excellent analytical abilities.

• Capacity for creative thinking.

• Exceptional attention to detail.

• Strong skills in relationship building.

• Strategic thinking capability and ability to develop innovative paid search strategies.

• Proficient in presenting information effectively to diverse audiences.

• Experience in managing moderate to large-scale paid search accounts.

• Skills in analyzing campaign performance and digital traffic metrics.

• Familiarity with paid search tools such as SEMrush and Google Search Console.

• Proven track record of utilizing smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

• In-depth knowledge of PPC best practices, principles, and standards.

• Understanding of the role of PPC within the broader digital marketing landscape.

• Proven ability to meet targets and influence ROI and revenue.

• Ability to effectively manage multiple tasks in a fast-paced, deadline-oriented environment.

🏝️ Benefits

• Commitment to equal employment opportunities and a non-discrimination policy.

• Compensation and training covered under the equal employment policy.

• Flexible remote work arrangement.