SEM Campaign Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish, oversee, and enhance paid search campaigns.

• Assist the SEM team with analysis and reporting tasks.

• Collaborate closely with the broader paid search team to increase online visibility and conversion rates.

• Ensure campaigns yield a positive ROI and meet targeted outcomes.

• Handle multiple accounts across both existing and new categories.

• Monitor and manage bidding strategies, targeting configurations, budgets, search terms, and account performance metrics.

• Develop extensive keyword lists.

• Incorporate innovative copy suggestions.

• Set campaign budgets and align them with campaign objectives.

• Ensure search campaigns adhere to best practice guidelines.

• Propose and implement strategies for keywords, targeting prospects, campaign organization, DSA, PMax, and other paid search sectors.

• Stay informed about trends and advancements in the search engine and PPC industry.

• Utilize data-driven analysis to pinpoint opportunities and suggest performance enhancements.

• Work in partnership with Sales, Data, Product, and other business stakeholders.

• Report directly to the SEM Manager.

⛳️ Requirements

• A minimum of 2 years of experience in performance marketing.

• Proven experience in creating, managing, and executing paid search campaigns on Google Ads and Bing Ads.

• Proficiency in MS Excel and data manipulation techniques.

• Google/Bing Ads certification is a valuable asset.

• Strong analytical capabilities.

• Creative thinking skills.

• Exceptional attention to detail.

• Strong skills in relationship building.

• Ability to think strategically and devise innovative paid search strategies.

• Competence in effectively presenting information to diverse audiences.

• Experience managing moderate to large-scale paid search accounts.

• Proficiency in campaign performance analysis and digital traffic metrics.

• Familiarity with SEMrush and Google Search Console for performance evaluation and auditing.

• Demonstrated experience with smart bidding strategies, including tROAS, tCPA, maximize conversions, and maximize conversion value.

🏝️ Benefits

• Equal employment opportunities along with protection from discrimination and harassment.

• Compensation and training provided under equal employment policies.

• Flexible remote work arrangement.