Search Ads Specialist

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Take ownership of a portfolio of DTC accounts as a strategist, buyer, and primary point of contact for clients.

• Oversee budgets that range from $5,000 monthly to amounts well into six figures each month.

• Deliver presentations on results, strategies, and justifications directly to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression shares, feed health, landing pages, audiences, and conversion tracking.

• Develop Loom walkthroughs to showcase account audit findings.

• Manage brand and non-brand activities as distinct entities and report them separately.

• Analyze and oversee PMax performance, differentiating between branded and incremental volume.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, including product titles, disapprovals, promotions, and the feed's impact on Shopping and PMax.

• Oversee GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative elements, offers, AOV, landing pages, checkout processes, and tracking.

• Create landing pages, scripts, reports, and other necessary assets to eliminate account constraints.

• Optimize for NC-CPA and NC-ROAS through attribution analysis and geographic holdouts.

• Engage with clients during US Eastern business hours.

• Collaborate across search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, and the overall conversion funnel.

⛳️ Requirements

• Hands-on experience with Google Ads, managing significant budgets for DTC and eCommerce accounts.

• Proven track record of achieving results related to CPA, ROAS, revenue, and the strategies implemented to reach these goals.

• Specific expertise in Shopping and PMax, not just Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native approach; proficient in using Claude or a similar tool as part of your workflow.

• Capability to design and launch landing pages utilizing Claude or an equivalent platform.

• Native or near-native proficiency in English communication.

• Ability to articulate ideas clearly, advocate for recommendations, challenge client decisions, and identify issues early on.

• Availability to work during US Eastern business hours for client communications.

• Experience with Bing is a plus.

• Background in building or managing a Shopify store or running Meta campaigns at scale is advantageous.

• Competence in managing accounts, client relationships, audits, feeds, tracking, diagnosing bottlenecks, and overseeing necessary builds comprehensively.

🏝️ Benefits

• Significant influence over the way Google operations are conducted within the agency.

• Opportunity to work with real brands and substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Trust and autonomy from day one.

• Quick feedback loops.

• Potential for advancement into senior strategy roles.

• Increased responsibilities and career progression based on performance.

• Flexibility to work remotely with control over your schedule.

• No time tracking; performance is assessed based on output.