Sales/Market Development Representative, Inbound & Outbound

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee and qualify incoming leads along with marketing-generated opportunities.

• Develop targeted prospect lists and implement outbound campaigns utilizing Apollo, LinkedIn, email, and phone.

• Perform multi-channel prospecting and ensure consistent follow-up.

• Assess customer needs, qualify opportunities, and arrange meetings for Account Executives and sales leaders.

• Manage outreach sequences, cadences, and follow-up activities to optimize conversion rates.

• Keep precise CRM records and monitor prospect activity and pipeline status.

• Work in collaboration with Sales, Marketing, Research, and Operations to enhance lead generation and conversion rates.

• Identify bottlenecks in the funnel and suggest enhancements to targeting, tools, outreach, and sales transitions.

• Monitor prospecting activities, conversion rates, and meeting-booking metrics using CRM and Excel reporting.

• Assist in the development and refinement of SDR processes, workflows, and best practices.

• Promptly contact and nurture inbound leads.

• Generate qualified opportunities through focused outbound efforts.

• Meet objectives for meeting bookings and pipeline contributions.

• Ensure CRM data remains accurate and actionable.

• Provide sales teams with a steady stream of qualified discussions.

• Make prospecting performance and funnel progression clear and measurable.

• Enhance SDR/MDR processes to achieve greater efficiency, repeatability, and scalability.

• Actively identify and resolve bottlenecks and opportunities.

⛳️ Requirements

• A minimum of 2 years of experience in sales, business development, lead generation, appointment setting, or a similar role.

• Excellent written and verbal communication skills.

• Confidence in engaging prospects via phone, email, and LinkedIn.

• Strong organizational skills, attention to detail, and ability to juggle multiple priorities.

• Proficient in Microsoft Excel.

• Practical experience with Apollo, ZoomInfo, or comparable sales intelligence/prospecting tools.

• Familiarity with prospecting workflows, cadences, sequences, and playbooks.

• Experience with HubSpot CRM is preferred.

• Background in SaaS, technology, subscription businesses, or research services is preferred.

• Understanding of lead qualification and pipeline management is preferred.

• Experience in booking meetings for sales teams or executives is preferred.

• A Bachelor's degree or equivalent experience is preferred.

• Comfortable utilizing AI tools for research and email generation.

🏝️ Benefits

• Base salary along with potential commission/bonus opportunities.

• Opportunity to cultivate strong sales development, prospecting, and meeting-booking capabilities.

• Clear pathway for advancement into Account Executive, Business Development, or other revenue-generating positions.

• Competitive salary package.

• Very generous benefits and vacation offerings.

• Recognition of achievement through internal promotions.

• Family-oriented workplace culture.

• Options for remote work.