Salesforce Marketing Cloud Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, configure, and implement automated multichannel campaigns across various platforms including email, SMS, push notifications, social media, and additional digital channels.

• Segment target audiences utilizing behavioral, demographic, or transactional data.

• Craft and execute customer journeys in Journey Builder, establishing triggers based on user interactions.

• Guarantee personalized and effective experiences at every stage of the marketing funnel.

• Organize and classify contact data through Data Extensions and Audience Builder.

• Maintain data integrity and compliance.

• Track key performance indicators such as open rates, conversion rates, and ROI using Email Studio and Analytics Builder.

• Conduct A/B testing to enhance content, timing of sends, and audience segmentation.

• Create tailored reports for stakeholders.

• Integrate Marketing Cloud with Sales Cloud, Service Cloud, and external systems through API connections.

• Set up data synchronization and cross-CRM automation processes.

• Collaborate with teams across marketing, sales, and IT departments.

• Provide training for internal users on the functionalities of Marketing Cloud.

• Keep abreast of platform updates and engage with Salesforce ecosystem communities and events.

• Identify and troubleshoot campaign-related issues, including email deliverability and rendering challenges.

• Enhance the Marketing Cloud infrastructure to improve overall performance.

⛳️ Requirements

• A proactive hunter profile, emphasizing active prospecting and strong consultative-selling abilities.

• Proficient in AMPscript, SQL, and Server-Side JavaScript (SSJS).

• Extensive experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder.

• Familiarity with Marketing Cloud Connect and its integrations with Sales Cloud and Service Cloud.

• Experience working with APIs and external systems.

• Capability to formulate complex SQL queries and automations for segmentation and distribution.

• Understanding of Data Extensions and Audience Builder functionalities.

• Knowledgeable in performance metrics, A/B testing, and campaign optimization strategies.

• Bachelor's degree (as indicated in the job metadata).

• SFMC Email Specialist or SFMC Consultant certifications are suggested as examples of professional growth, not as mandatory requirements.

• Availability to work full-time.

• Engagement as an independent contractor.

🏝️ Benefits

• Competitive fixed and variable compensation.

• Professional development plan offered.

• A dynamic and collaborative work environment.

• Genuine opportunities for career advancement.

• Flexibility and autonomy in the role.

• Remote work opportunity (job type: remote).