Salesforce Marketing Cloud Solution Engineer

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Create comprehensive Marketing Cloud architectures encompassing data models, automation workflows, segmentation strategies, and cross-cloud integrations.

• Set up and implement SFMC components such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and CloudPages.

• Design and refine data extensions, contact models, API integrations, and data ingestion workflows.

• Develop customized solutions utilizing AMPscript, SQL, SSJS, HTML/CSS, and API frameworks.

• Collect requirements from marketing and business teams, convert them into technical specifications, and deliver scalable solutions.

• Perform solution testing, resolve issues, and guarantee high-quality deployments.

• Offer training, documentation, and best-practice recommendations to internal teams.

• Collaborate with Salesforce CRM, CDP, and external system owners to ensure smooth data flow and cohesive customer experiences.

• Analyze campaign performance, deliverability, and system health; suggest enhancements.

• Ensure that solutions comply with data privacy regulations, security standards, and governance frameworks.

• Work with cross-functional teams to design, implement, and enhance Marketing Cloud solutions.

• Convey project concepts and results to client project stakeholders.

• Design and implement Email Studio solutions, including A/B testing.

• Report and analyze email performance using Email Studio reports and Journey Builder.

• Execute marketing automation projects in a fast-paced environment while adhering to deadlines.

• Maintain compliance with best practices, coding standards, and security protocols.

• Mentor team members.

⛳️ Requirements

• At least 5 years of hands-on experience with Salesforce Marketing Cloud in a technical or solution engineering role.

• High proficiency with Journey Builder, Automation Studio, Email Studio, and Contact Builder; experience with Mobile Studio and Cloud Pages is preferable.

• Practical experience with AMPscript, SQL, and REST/SOAP APIs.

• Strong understanding of relational data models, segmentation logic, and best practices in marketing automation.

• Experience integrating Marketing Cloud with Salesforce Sales/Service Cloud or other external systems.

• Capability to translate business requirements into scalable technical solutions.

• Excellent communication skills with the ability to articulate complex concepts to non-technical stakeholders.

• Knowledge of how to create a custom preference center.

• Conceptual knowledge to establish data models, work with APIs, and configurations.

• Exceptional problem-solving, analytical, and troubleshooting abilities.

• Strong communication and collaboration skills, capable of coordinating with cross-functional teams.

• Experience in mentoring team members.

• Preferred Salesforce certifications include Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Developer, or Marketing Cloud Consultant.

• Familiarity with Data 360 is a bonus.

🏝️ Benefits

• Coverage for medical, dental, and vision care

• Paid time off plan

• 401(k) Plan

• Flexible Spending Accounts

• Basic life insurance

• Short-term and long-term disability coverage

• Accident insurance

• Teammate Assistance Program

• Paid parental leave

• Domestic partner benefits

• Programs promoting mental, physical, and financial well-being